The Small-Scale Story Behind eBay’s Big Bucks

eBay started out free, but it quickly attracted so much traffic that Omidyar‘s Internet service upped his monthly bill to $250. Now that it was costing him real money, Omidyar decided to start charging. He concocted a fee scale similar to the one eBay uses today: a nominal fee for listing an item (10¢back then, as little as 25¢ now) and a percent of the final sale price.

The payments that arrived with Omidyar‘s daily mail were small–in some cases dimes and nickels taped to index cards. But those little payments were coming in piles. eBay took in $1,000 the first month, more than it cost to run. Omidyar really knew he was onto something when he put up a listing for a broken $30 laser pointer that he was about to throw out. He fully disclosed that it didn’t work–even with new batteries–and started it at $1. Inexplicably, a bidding war ensued, and someone ended up taking it off his hands for $14. Meanwhile, the site’s revenues kept doubling: they were $2,500 the second month, then $5,000, then $10,000. Omidyar eventually had another insight. “I said O.K., I’ve got a hobby that’s making me more money than my day job,” he recalls. “So it might be time to quit the day job.”