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title: How the &#x27;Fat Ladies Non-Anonymous Club&#x27; Revolutionized Weight Loss
description: Long before Weight Watchers and Jenny Craig, Take Off Pounds Sensibly revolutionized the way women approached weight loss.
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author: Eliza Berman
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article:published_time: 2015-08-10T12:00:32.000Z
article:modified_time: 2026-05-11T04:47:12.026Z
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og:description: Long before Weight Watchers and Jenny Craig, Take Off Pounds Sensibly revolutionized the way women approached weight loss.
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# How the 'Fat Ladies Non-Anonymous Club' Revolutionized Weight Loss

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=5dcad06e-e812-41de-bd02-03c8bbee0519&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
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Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
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| Publishing since | 1923 | TIME |

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### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

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#### Who writes TIME's newsletters?

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#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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![Eliza Berman](https://static.time.com/v3/assets/bltea6093859af6183b/blta5d202c23ada34d0/698a0ab4b21a9c4d3f503362/200115_Time_Headshots_Day451119.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Eliza Berman](https://time.com/author/eliza-berman/)


![Eliza Berman](https://static.time.com/v3/assets/bltea6093859af6183b/blta5d202c23ada34d0/698a0ab4b21a9c4d3f503362/200115_Time_Headshots_Day451119.jpg?branch=production&width=96&quality=75&auto=webp)

## Eliza Berman


Berman is a senior editor at TIME.

Aug 10, 2015 12:00 PM UTC

![Fat Ladies Non-Anonymous Club 1951](https://static.time.com/v3/assets/bltea6093859af6183b/blte47beea67b9d7cbd/69885d1c524fc046b0df3ceb/150729-fat-ladies-club-02.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Caption from LIFE. Weight of fat is dramatized by lady with 16-pound bowling ball. She has lost 24 of her original 274 pounds.

Caption from LIFE. Weight of fat is dramatized by lady with 16-pound bowling ball. She has lost 24 of her original 274 pounds. Francis Miller—The LIFE Picture Collection/Getty Images

![Eliza Berman](https://static.time.com/v3/assets/bltea6093859af6183b/blta5d202c23ada34d0/698a0ab4b21a9c4d3f503362/200115_Time_Headshots_Day451119.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Eliza Berman](https://time.com/author/eliza-berman/)


![Eliza Berman](https://static.time.com/v3/assets/bltea6093859af6183b/blta5d202c23ada34d0/698a0ab4b21a9c4d3f503362/200115_Time_Headshots_Day451119.jpg?branch=production&width=96&quality=75&auto=webp)

## Eliza Berman


Berman is a senior editor at TIME.

Aug 10, 2015 12:00 PM UTC

“See you lighter.” This was the standard farewell used by members of Take Off Pounds Sensibly, or TOPS, a weight-loss club for women founded in 1948 by a former employee of a Milwaukee brewery. The group, described by LIFE Magazine as “a kind of Fat Ladies Non-Anonymous,” was modeled after the famous alcoholism support network in all ways but the one. “Excess weight being what it is,” LIFE explained, “it is hard to keep secret.”

Esther Manz conceived of TOPS while sitting around her kitchen table with some friends. The key to the group’s success, they believed, would be just that: power in numbers. As with Alcoholics Anonymous’ sponsor system, TOPS members had a “pal system” wherein randomly assigned partners would offer moral support “when the urge for a bonbon seems irresistible.”

Manz may not have been a dietician, but her hunch was supported by science. [Dr. Frederick Stare](http://www.economist.com/node/1086689), who founded the Department of Nutrition at Harvard’s School of Public Health and was considered the leading dietician in the country, spoke to LIFE about group therapy as the best possible way to lose weight. More than six decades later, this approach continues to be backed by new [research](http://www.medicalnewstoday.com/articles/267537.php).

At weekly meetings across the Midwest and on both coasts, TOPS members weighed in, sang songs (“Every mealtime check your eats; count the calories, dodge the sweets”) and planned low-calorie meals for the week ahead. Each woman received a stripe on her TOPS pin to acknowledge every five pounds lost.

Though the programs it inspired, like Jenny Craig and Weight Watchers, may have greater name recognition in 2015—thanks, in part, to a strategy of employing celebrity spokespeople, which TOPS does not pursue—TOPS continues to be a player in the weight loss world, with members losing a collective 400 tons in 2014\. That’s a lot of stripes.


_Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter_ [_@lizabethronk_](https://twitter.com/LizabethRonk)_._

![Fat Ladies Non-Anonymous Club 1951](https://static.time.com/v3/assets/bltea6093859af6183b/blt859d6779f1a0898f/69885d1bf887dc7d42e919c7/150729-fat-ladies-club-01.jpg?branch=production&width=1200&quality=75&auto=webp)

Caption from LIFE. Dancing at TOPS party ladies lose ounces whirling around. They play games which require bending. Francis Miller—The LIFE Picture Collection/Getty Images

![Fat Ladies Non-Anonymous Club 1951](https://static.time.com/v3/assets/bltea6093859af6183b/blte47beea67b9d7cbd/69885d1c524fc046b0df3ceb/150729-fat-ladies-club-02.jpg?branch=production&width=1200&quality=75&auto=webp)

Caption from LIFE. Weight of fat is dramatized by lady with 16-pound bowling ball. She has lost 24 of her original 274 pounds. Francis Miller—The LIFE Picture Collection/Getty Images

![Fat Ladies Non-Anonymous Club 1951](https://static.time.com/v3/assets/bltea6093859af6183b/blta4e4bd4c9280e4f6/69885d1de20a8705c1a8c830/150729-fat-ladies-club-03.jpg?branch=production&width=1200&quality=75&auto=webp)

Caption from LIFE. Choosing pals to help them control their calories until the next meeting, the TOPS draw strings from a bag and then look around for matching length. Francis Miller—The LIFE Picture Collection/Getty Images


![Fat Ladies Non-Anonymous Club 1951](https://static.time.com/v3/assets/bltea6093859af6183b/blt44432aef63a0eac7/69885d1ca988ca41466b3aed/150729-fat-ladies-club-04.jpg?branch=production&width=1200&quality=75&auto=webp)

Members of the Milwaukee TOPS Club during a meeting, 1951. Francis Miller—The LIFE Picture Collection/Getty Images

![Fat Ladies Non-Anonymous Club 1951](https://static.time.com/v3/assets/bltea6093859af6183b/blt84a3f9f4c628f83c/69885d1da988ca733b6b3af1/150729-fat-ladies-club-05.jpg?branch=production&width=1200&quality=75&auto=webp)

Members of the Milwaukee TOPS Club, 1951. Francis Miller—The LIFE Picture Collection/Getty Images

![Fat Ladies Non-Anonymous Club 1951](https://static.time.com/v3/assets/bltea6093859af6183b/blt53185f2be0bd9933/69885d1ecd6848be8f0a108c/150729-fat-ladies-club-06.jpg?branch=production&width=1200&quality=75&auto=webp)

Members of the Milwaukee TOPS Club get weighed in, 1951. Francis Miller—The LIFE Picture Collection/Getty Images


![Fat Ladies Non-Anonymous Club 1951](https://static.time.com/v3/assets/bltea6093859af6183b/bltb7d3cc5d66d01f39/69885d1d8e0601475c4619eb/150729-fat-ladies-club-07.jpg?branch=production&width=1200&quality=75&auto=webp)

Caption from LIFE. Founder Manz displays TOPS pin with stripe for each 5 pounds lost, star for 25 pounds. Francis Miller—The LIFE Picture Collection/Getty Images

![Fat Ladies Non-Anonymous Club 1951](https://static.time.com/v3/assets/bltea6093859af6183b/blt24952f202ce10c95/69885d1e8e0601698e4619ef/150729-fat-ladies-club-08.jpg?branch=production&width=1200&quality=75&auto=webp)

Members of the Milwaukee TOPS Club take measurements, 1951. Francis Miller—The LIFE Picture Collection/Getty Images

![Fat Ladies Non-Anonymous Club 1951](https://static.time.com/v3/assets/bltea6093859af6183b/bltd9f3330e97b26f96/69885d1f524fc0a3d4df3cef/150729-fat-ladies-club-09.jpg?branch=production&width=1200&quality=75&auto=webp)

Members of the Milwaukee TOPS Club exercise together, 1951. Francis Miller—The LIFE Picture Collection/Getty Images


![Fat Ladies Non-Anonymous Club 1951](https://static.time.com/v3/assets/bltea6093859af6183b/blt2c1d15988af2b92b/69885d1fa988ca93056b3af6/150729-fat-ladies-club-10.jpg?branch=production&width=1200&quality=75&auto=webp)

Members of the Milwaukee TOPS Club exchange awards, 1951. Francis Miller—The LIFE Picture Collection/Getty Images

![Fat Ladies Non-Anonymous Club 1951](https://static.time.com/v3/assets/bltea6093859af6183b/bltc9d2c07e4baa8d8d/69885d1f5f570ff758b1cadc/150729-fat-ladies-club-11.jpg?branch=production&width=1200&quality=75&auto=webp)

Caption from LIFE. Tempting TOPS use pal system when shopping together to make it easier to pass up pastries. One TOPS motto is "Feast your eyes and nothing more." Francis Miller—The LIFE Picture Collection/Getty Images

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