![Taylor Swift at The 1989 World Tour in Foxboro, Mass. on July 24, 2015.](https://api.time.com/wp-content/uploads/2015/07/taylor-swift5.jpg?quality=85&w=2400)
Since its high-profile debut at the Billboard Music Awards in May, Taylor Swift’s “Bad Blood” music video has become a cultural phenomenon, breaking streaming records on Vevo, catapulting the single to the top spot on the Hot 100, and even spawning parody videos.
To capitalize on the video’s popularity—and to entice VMA voters—Swift began posting behind-the-scenes footage from its filming via Instagram. “Bad Blood got a 6TH WEEK at #1 at pop radio!” Swift captioned the footage, which captures the snow scene involving her and supermodel Lily Aldridge. “To celebrate, I’ll be posting some behind the scenes clips of our video shoot. First up: Frostbyte.”
The post comes just days after the public back-and-forth between Swift and Nicki Minaj concerning the VMA nominations, which the network announced July 21.
Check out the behind-the-scenes clip and the video that started it all below.
This article originally appeared on EW.com
More Must-Reads from TIME
- Breaking Down the 2024 Election Calendar
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024
Contact us at letters@time.com