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title: LinkedIn: What to Know Before Choosing a Photo for Your Profile
description: Remember to smile
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt89cd33c7a60d17dc/698859f42dce0174a79e4837/linkedin.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# What to Know Before Choosing a Photo for Your LinkedIn Profile

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> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=140e243d-5095-44ae-998e-2549df34ba4c&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=140e243d-5095-44ae-998e-2549df34ba4c&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=140e243d-5095-44ae-998e-2549df34ba4c&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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by 

[Jessie Militare / MIMI](https://time.com/author/mimi/)


## Jessie Militare / MIMI


Author

Jul 7, 2015 7:45 PM UTC

![The LinkedIn logo displayed on a phone.](https://static.time.com/v3/assets/bltea6093859af6183b/blt89cd33c7a60d17dc/698859f42dce0174a79e4837/linkedin.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

The LinkedIn logo displayed on a phone.

The LinkedIn logo displayed on a phone. Bloomberg—Bloomberg via Getty Images

by 

[Jessie Militare / MIMI](https://time.com/author/mimi/)


## Jessie Militare / MIMI


Author

Jul 7, 2015 7:45 PM UTC

[_MIMI_](https://www.mimichatter.com/) _is a Time Inc. property._

Choosing the right LinkedIn photo is no easy feat: you can’t just upload your latest selfie and expect to score your dream job. The snapshot should be professional, and show prospective employers that you’re the perfect person for a role without looking too staged or cheesy. Choosing an exemplary photo just got more involved: [new research suggests](http://www.businessinsider.com/linkedin-photo-to-seem-trustworthy-2015-6#ixzz3eN2d8i8K) looking at least a “little” happy in your picture will make you appear more trustworthy to prospective employers.

So what does a “little” happy mean, as opposed to just, um, regular happy?

Through a series of experiments, [researchers at New York University](http://psp.sagepub.com/content/early/2015/06/12/0146167215591495.full.pdf+html) found that people who weren’t overtly smiling or laughing like hyenas in their pic, but rather adopting a positive, upward-curving expression (upturned eyebrows included) seemed like more reliable candidates. And on the other end, if you sport a down-turned expression, or look more hardened in your photo, you are more likely to be perceived as untrustworthy. Basically, don’t look _too_ happy. Or deranged. I’m not sure why anyone would post a shot of themselves frowning, (no one likes an office grump!), but now you know.

One experiment involved face perception, where participants looked at different computer-generated faces on a screen and were asked who they would choose to be their financial adviser and who they would consider to most likely win a weightlifting champion. Not surprisingly, the participants chose the happier-looking faces to handle their money, and the faces with wider, more serious expressions to lift the weights.


Some bad news: you can’t really change how competent you appear in a photo, which is dependent on facial structure. That one seems unfair since LinkedIn is a very judge-a-book-by-its-cover space, but you gotta work with what you have.

Considering all of this and the stressful process of finding a job, try these sound tips when choosing the [best photo](http://talent.linkedin.com/blog/index.php/2014/12/5-tips-for-picking-the-right-linkedin-profile-picture) for your profile: relax. Be yourself.

_This_ [_article_](https://www.mimichatter.com/linked-in-photo-study-says-you-should-look-happy-in-photo-to-seem-more-1223437902.html) _originally appeared on_ [_MIMI_](http://www.mimichatter.com/)_._

_More from MIMI:_

* [This Is What Happened After I Tried an All Coffee Beauty Regime](https://www.mimichatter.com/coffee-beauty-products-beauty-regimen-review-1236567431.html)
* [Meet the Cast of TLC’s New Show ‘My Giant Life’](https://www.mimichatter.com/my-giant-life-tlc-tall-women-cast-1236587400.html)
* [Science Says a Vegan Diet Will Help You Lose the Most Weight](https://www.mimichatter.com/science-says-a-vegan-diet-will-help-you-lose-the-most-weight-1236166802.html)

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