Movie Theaters Look to Video Game Events to Offset Falling Attendence

June 24, 2015 11:39 AM EDT

A few years ago, an old-school video games arcade called Rusty Quarters in Minneapolis closed its doors for good. I knew about it through a local close friend, who’d regale me with tales of the place’s retro pleasures: Centipede, Frogger, Donkey Kong, Jr., Joust, Ms. Pac-Man — “Our childhood,” as one of the owners put it in a 2013 Indiegogo pitch to keep the biz afloat.

I never got a chance to visit Rusty Quarters before it shuttered, and I’ve long recognized that the days of plunking quarter (or tokens) into imposing cabinets housing tube screens with vector graphics and devoted system boards are mostly well behind us. But the L.A. Times has an interesting piece up Wednesday about a theater-related gaming push that could fulfill a related longterm (and as yet unfulfilled) dream I’ve nurtured for decades.

Imagine playing Minecraft on a movie screen. And not just you playing by yourself in a dim lit theater, but you alongside dozens of other players, collaborating in realtime by way of laptops operated from the comfort of cozy theater seats.

Despite the annual record-breaking revenue figures you hear trotted out when blockbusters like The Avengers 2 or Guardians of the Galaxy arrive, movie theater attendance has plummeted over the past decade, reports the Times. That’s partially why ticket and concession prices are going up. What else to do with all those warehouses of multistory screened cinematic entertainment, then? Supplement with video games, of course.

The Times reports that some theaters are turning to video games, among other non-movie events, to get more people in the building. On the gaming front, think League of Legends, a popular online real-time strategy game (and mega-popular e-sports entry) in which teams attempt to destroy each others’ bases and champions by deftly plying elaborate offensive and defensive tactics.

My dream was always to play a game like Super Mario 64 on a screen the size of a small building, but therein lies a paradox: some of the most amazing single-player experiences would by definition be too indulgent to justify, contradicting the financial imperative to fill up the house. But multiplayer experiences like Minecraft, or League of Legends? It sounds like the sky’s the limit, and if the concept fires the imagination of gamers attracted by the more immediately social, face-to-face, event-style experience of “theatergaming,” maybe even coming soon to a theater near you.

See The 15 Best Video Game Graphics of 2014

**Call of Duty: Advanced Warfare**. Activision's futuristic first-person shooter in which players take on a rogue private military company uses a brand new engine built specifically for PCs and new-gen consoles to handle its cutting-edge lighting, animation and physics. Sledgehammer Games/Activision

**Far Cry 4**. This pulled back shot of fictional Himalayan region Kyrat is in-game, believe it or not, rendered with an overhauled version of the engine Ubisoft used to design *Far Cry 3*. Ubisoft

The Last of Us Remastered — **The Last of Us: Remastered**. Naughty Dog's meditation on the worst (and best) of humanity is built on technology that reaches back through the studio's pulp-adventure *Uncharted* series. The graphics are so impressive, TIME recently assigned a conflict photographer to photograph inside the game.Ashley Gilbertson for TIME

**Alien: Isolation** Built from scratch, the *Alien: Isolation* engine's outstanding deep space visuals all but replicate the set design of *Alien* film concept artists H.R. Giger and Ron Cobb's work. The Creative Assembly

**Assassin's Creed Unity**. Ubisoft says it "basically remade the whole rendering engine" in its AnvilNext design tool to handle the studio's meticulous recreation of Paris during the French Revolution. Ubisoft

**Child of Light** Inspired by filmmakers like Hayao Miyazaki and artist Yoshitaka Amano, *Child of Light*'s hand-drawn artwork puts the lie to presumptions that graphical richness depends on shader support or polygon counts. Ubisoft

**Destiny** Built from scratch by ex-Halo studio Bungie, *Destiny*'s game engine was designed to scale across the next decade, says the studio. Bungie

**Mario Kart 8** Nintendo's kart-racer for Wii U reminds us that raw horsepower is just a facet of crafting a beautiful game world. Nintendo

**Infamous Second Son** Sucker Punch's freeform Seattle-based superhero adventure models all sorts of minutia, from the intricate wrinkling of an aged character's face to the way eyelids stick, slightly, before separating when characters blink. Sucker Punch Productions

**Monument Valley** Escher-like at first glance, Ustwo's mind-bending puzzler was also inspired by posters, bonsai plants, arabic calligraphy and filmmaker Tarsem Singh's *The Fall*. Ustwo

**Grand Theft Auto V** Rockstar's remastered crime spree opus was crafted from an in-house engine first employed in a game that simulated table tennis. Rockstar

**Forza Horizon 2** Turn 10's Euro-racer actually models light refracted through drops of moisture, the render tech plausibly simulating something as intangible but essential as the earth’s atmosphere. Microsoft Studios/Turn 10 Studios

**80 Days** Inkle's anti-colonialist vamp on Jules Verne's famous novel uses crisp art deco imagery inspired by travel posters to unfurl *80 Days*' tale of intrepid globetrotters Monsieur Fogg and his valet Passepartout. Inkle

Tomb Raider: Definitive Edition — **Tomb Raider** Crystal Dynamics' radical reboot of its popular series about an athletic archaeologist uses a modified version of the engine that powered *Tomb Raider: Legend* in 2006. Square Enix

Movie Theaters Are Turning Into Video Game Arcades to Make More Money

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