--- title: MERS in South Korea Drive Sales of Face Masks description: Residents of the country’s densely packed capital are relying on face masks for protection. But how effective are they? canonical: https://time.com/3920156/mers-south-korea-face-masks/ author: Alice Park article:opinion: false article:content_tier: free article:published_time: 2015-06-16T22:54:53.000Z article:modified_time: 2026-05-11T05:03:04.474Z article:section: Health og:title: Masked Nation: How MERS Is Driving Korea's Face Mask Trend og:description: Residents of the country’s densely packed capital are relying on face masks for protection. But how effective are they? og:url: https://time.com/3920156/mers-south-korea-face-masks/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbcdb429d4a7fc969/69885468a988ca0deb6b3025/mers-south-korea-face-masks-10.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2560 og:image:height: 1440 og:image:alt: MERS south korea face masks og:type: article twitter:card: summary_large_image twitter:title: Masked Nation: How MERS Is Driving Korea's Face Mask Trend twitter:description: Residents of the country’s densely packed capital are relying on face masks for protection. But how effective are they? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbcdb429d4a7fc969/69885468a988ca0deb6b3025/mers-south-korea-face-masks-10.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # South Korea’s Latest Fashion Accessory: Face Masks > Sponsored content. Supplied in partnership with TIME. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Alice Park](https://time.com/author/alice-park/)  ## Alice Park Senior Correspondent Jun 16, 2015 10:54 PM UTC  Elementary school students wear masks as a precaution against the MERS virus as they wait for a lesson to start at Midong Elementary School in Seoul on June 9, 2015. Elementary school students wear masks as a precaution against the MERS virus as they wait for a lesson to start at Midong Elementary School in Seoul on June 9, 2015. Chung Sung-Jun—Getty Images  by [Alice Park](https://time.com/author/alice-park/)  ## Alice Park Senior Correspondent Jun 16, 2015 10:54 PM UTC It may be more psychological than logical. Everyone from school children to the nation’s famously fashion-forward teens are covering up in the face of MERS, or Middle East Respiratory Syndrome, a coronavirus that aims straight for the lungs and makes breathing a challenge. The culprit? Virus particles that spread between people who are in close contact, presumably from saliva and secretions that are released when people cough or sneeze. Most cases, including the 154 reported so far in South Korea, are spread from infected patients in hospitals to health care personnel or close caregivers. But that hasn’t stopped Korean residents from buying out the supply of face masks in the capital city of Seoul, where the first patient sough medical care after becoming ill. According to the U.S. Centers for Disease Control and Prevention, health care personnel or others who come in contact with MERS patients should wear something called an N-95 respirator, which has a disposable, fitted facepiece filter that can prevent users from breathing in droplets that may contain the virus. Paper face masks, which fit loosely over the face, can also block large droplets or splatter but can’t completely prevent someone from inhaling viruses, especially if they are in close contact with an infected person for a relatively long time. Public areas in South Korea aren’t particularly high-risk locales, but the idea that some barrier is better than no barrier is likely driving the sales of these masks, some of which come adorned with popular cartoon characters and other logos. It’s also an extension of the Asian habit of donning masks when you’re sick—not so much to protect yourself from getting infected with something, but to prevent you from infecting others. _Read next:_ [_This Photo Symbolizes Just How Much MERS Is Taking Over South Korea_ ](http://time.com/3915714/south-korea-mers-viral-photo/)  Elementary school students wear masks as a precaution against the MERS virus as they wait for a lesson to start at Midong Elementary School in Seoul on June 9, 2015. Chung Sung-Jun—Getty Images  A student has her temperature taken by a teacher outside the Sungshin elementary school in Seoul on June 8, 2015. Ed Jones—AFP/Getty Images  A woman wearing a mask walks out from a clothing shop at Myeongdong shopping district in central Seoul on June 11, 2015. Kim Hong-Ji—Reuters  A group of students wearing face masks pose for a "selfie" as they sit on a street in the popular student area of Hongdae in Seoul on June 7, 2015. Ed Jones—AFP/Getty Images  A couple wearing face masks walk on a street in Seoul on June 9, 2015. Ed Jones—AFP/Getty Images  A couple wearing face masks walk beneath the Wonhyo bridge, before the northern city skyline, at Yeouido park in Seoul on June 7, 2015. Ed Jones—AFP/Getty Images  A woman wearing a face mask sleeps on a bench in Yeouido park in Seoul on June 7, 2015. Ed Jones—AFP/Getty Images  A woman wearing a mask stands in front of the stairs at an underground passageway in central Seoul on June 12, 2015. Kim Hong-Ji—Reuters  A couple wearing masks looks at each other as they ride on an escalator in Seoul on June 11, 2015. Kim Hong-Ji—Reuters  A woman wearing a mask takes a nap as she rides a subway train in Seoul on June 12, 2015. 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