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Major FIFA Sponsors Don’t Want to Talk About Qatar, Either

7 minute read
Updated: | Originally published: ;

After Wednesday’s news that the U.S. government indicted top soccer officials on charges of racketeering, wire fraud, and money laundering, FIFA’s corporate sponsors expressed concern, saying they were monitoring the situation. They did their predictable finger-waving.

“Our sponsorship has always focused on supporting the teams, enabling a great fan experience, and inspiring communities to come together and celebrate the spirit of competition and personal achievement,” Visa, one of FIFA’s parters, said in a statement. “And it is important that FIFA makes changes now, so that the focus remain on these going forward. Should FIFA fail to do so, we have informed them that we will reassess our sponsorship.”

But companies like Visa should have reassessed their FIFA sponsorship long before the arrests. Because while the scale of the alleged corruption — over $150 million in bribes and kickbacks, according to the Justice Department — is shocking, another scandal has been brewing for years now. And this one involves the loss of many lives.

In December 2010, FIFA awarded the 2022 World Cup to Qatar, a tiny, oil-rich Gulf state with little existing World Cup infrastructure and a dangerously hot climate, for both players and the thousands of migrant workers that have been needed to built the World Cup edifices. As a result, a humanitarian crisis has unfolded. According to a March 2014 report from the International Trade Union Confederation, 1,200 World Cup workers from Nepal and India have died in Qatar since 2010. The ITCU estimates that 4,000 workers could die before the 2022 World Cup kicks off. The Washington Post, drawing on multiple sources, created a graphic comparing World Cup worker deaths in Qatar with fatalities associated with other major sporting events, like the 2012 London Olympics, the 2014 Sochi Olympics and the 2014 World Cup in Brazil. The differences are stunning.

On top of that, the Nepalese labor minister recently told The Guardian that many World Cup migrants from Nepal have not been permitted to return home from Qatar to mourn family members killed in the April 25 earthquake, which claimed over 8,000 lives.

So FIFA’s most galling corruption isn’t directly connected to the headline-grabbing U.S. indictments. (Yesterday, the Swiss government announced it has launched a criminal investigation into the bid process for both the 2018 World Cup in Russia and the 2022 Cup in Qatar). If anything, the publicity surrounding the arrests will shine further light into the Qatar crisis.

And what do Visa and other sponsors have to say about Qatar? Not a whole lot.

TIME reached out to six companies listed in FIFA’s “2015-2022 sponsorship portfolio:” FIFA partners Adidas, Coca-Cola, Hyundai/Kia and Visa, and World Cup sponsors Anheuser-Busch InBev and McDonald’s. We did not seek comment from the seventh sponsor, Russian gas giant Gazprom, whose sponsorship is listed as “2018 only” — connected with the World Cup in Russia. We asked each of them: “how can your company support an organization that is staging an event in Qatar, a place where a humanitarian crisis has unfolded during World Cup preparations, a place where, according to one report, at least 1,200 people have died during World Cup preparations, a place where migrant workers were reportedly not allowed to go home to mourn earthquake victims in Nepal?”

No company made any executive available to answer this question. TIME directly emailed the question to John Lewicki, head of global alliances for McDonald’s and Lucas Herscovici, vice president consumer connections (media, digital, sports & entertainment) at Anheuser-Busch InBev. Neither executive directly responded. We got a flurry of statements. A Visa rep directed TIME to the statement it posted Wednesday in response to the arrests. “Our disappointment and concern with FIFA in light of today’s developments is profound,” the statement said, in part. “As a sponsor, we expect FIFA to take swift and immediate steps to address these issues within its organization. This starts with rebuilding a culture with strong ethical practices in order to restore the reputation of the games for fans everywhere.” When we pointed out that that statement was not specific to the loss of life in Qatar, the rep directed us to an earlier statement, released May 19. “We continue to be troubled by the reports coming out of Qatar related to the World Cup and migrant worker conditions. We have expressed our grave concern to FIFA and urge them to take all necessary actions to work with the appropriate authorities and organizations to remedy this situation and ensure the health and safety of all involved.”

An Adidas rep sent along a statement: “The adidas Group is fully committed to creating a culture that promotes the highest standards of ethics and compliance, and we expect the same from our partners. Following today’s news, we can therefore only encourage FIFA to continue to establish and follow transparent compliance standards in everything they do. adidas is the world’s leading football brand and we will continue to support football on all levels.” This statement, too, is a response to the arrests, not our Qatar question. We pointed this out to Adidas. A spokesperson said this was the company’s standing response.

More than 20 hours after this story was published, Adidas sent another statement: “The adidas Group is committed to ensuring fair labour practices, fair wages and safe working conditions in factories throughout our global supply chain. These active efforts are guided by our core values as a company as well as by our Workplace Standards – contractual obligations under the manufacturing agreements the adidas Group signs with its main business partners. The Workplace Standards are based on the International Labour Organization’s (ILO’s) core labour rights conventions.

“We are in a constant dialogue with our partner FIFA and know that FIFA has repeatedly urged the Qatari authorities to ensure decent conditions for migrant workers in the country. There have been significant improvements and these efforts are ongoing; but everyone recognizes that more needs to be done in a collective effort with all stakeholders involved.”

A Hyundai representative also did not answer the question directly, saying through a statement, “as a company that place the highest priority on ethical standards and transparency, Hyundai Motor is extremely concerned about the legal proceedings being taken against certain FIFA executives and will continue to monitor the situation closely.” A Kia official said in a statement: “Kia Motors takes seriously any reports concerning the poor treatment of migrant workers involved in the construction of venues for the 2022 FIFA World Cup. It is our understanding that FIFA and related authorities are taking immediate steps to secure appropriate standards of welfare for all workers involved in these projects, and we will continue to monitor developments in Qatar very closely.” Hyundai is the parent company of Kia.

The statement from McDonald’s: “McDonald’s is committed to doing business around the world in a manner that respects human rights. We have expressed our concerns to FIFA regarding human rights issues in Qatar and know they are working with local authorities to address those concerns.”

Coke: “The Coca-Cola Company does not condone human rights abuses anywhere in the world. We know FIFA is working with Qatari authorities to address specific labor and human rights issues. We expect FIFA to continue taking these matters seriously and to work toward further progress. We welcome constructive dialogue on human rights issues, and we will continue to work with many individuals, human rights organizations, sports groups, government officials and others to develop solutions and foster greater respect for human rights in sports and elsewhere.”

Anheuser-Busch InBev: “We expect all of our partners to maintain strong ethical standards and operate with transparency, and are committed to business practices that do not infringe on human rights. We continue to closely monitor the situation through our ongoing communications with FIFA, including developments in Qatar.”

“It’s very bad business right now to be associated with FIFA,” says Ben Sturner, president and CEO of Leverage Agency, a sports marketing firm. “The Qatar situation is going to force more sponsors away. They have to go away. It’s the humane thing to do.” Do iconic brands like McDonald’s, Coke, and others really feel this way?

If so, they aren’t saying.

Stunning similarities of the 2014 World Cup

A silhouette of Portugal's Cristiano Ronaldo is seen reacting during their 2014 World Cup Group G soccer match agaisnt Germany at the Fonte Nova arena in Salvador
Left: Argentina's Lionel Messi prepares to shoot a corner kick during the World Cup round of 16 soccer match between Argentina and Switzerland at the Itaquerao Stadium in Sao Paulo. Right: A silhouette of Portugal's Cristiano Ronaldo is seen reacting during their match against Germany at the Fonte Nova arena in Salvador.Victor R. Caivano—AP; Dylan Martinez—Reuters
Left: Argentina soccer fans celebrate as they travel on a train towards the Corinthians arena at the Luz Station before the match between Argentina and Switzerland. Right: Fans of England gather in a bar ahead of the England's match against Uruguay in Sao Paulo, Brazil.
Left: Argentina soccer fans celebrate as they travel on a train towards the Corinthians arena at the Luz Station before the match between Argentina and Switzerland. Right: Fans of England gather in a bar ahead of the England's match against Uruguay in Sao Paulo, Brazil. Nacho Doce—Reuters; Oli Scarff—Getty Images
Brazil Soccer WCup Croatia Mexico
Left: US fans cheer before the start of the match between the US and Belgium in Chicago. Right: Mexico's fans celebrate holding a mask of Mexico's head coach Miguel Herrera after the group A World Cup soccer match between Croatia and Mexico at the Arena Pernambuco.Tannen Maury—EPA; Ricardo Mazalan—AP
A reflection of cheering fans is seen before the 2014 World Cup opening match between Brazil and Croatia at the Corinthians arena in Sao Paulo
Left: A reflection of cheering fans is seen before the 2014 World Cup opening match between Brazil and Croatia at the Corinthians arena in Sao Paulo. Right: Brazilian fans await the kick off of a Group A football match between Brazil and Croatia at the Corinthians Arena in Sao Paulo.Ivan Alvarado—Reuters; Odd Andersen—Getty Images
Brazil's Neymar controls the ball against Cameroon during their 2014 World Cup Group A soccer match at the Brasilia national stadium in Brasilia
Left: Argentina's Lionel Messi fights for the ball during their match against Iran at the Mineirao stadium in Belo Horizonte. Right: Brazil's Neymarcontrols the ball against Cameroon during their match at the Brasilia national stadium in Brasilia.Kai Pfaffenbach—Reuters; Dominic Ebenbichler—Reuters
Fan of the U.S. is pictured before their 2014 World Cup Group G soccer match against Portugal at the Amazonia arena in Manaus
Left: Fans of Brazil during the game between Brazil vs Germany in Sao Paulo, Brazil. Right: A US fan before their 2014 World Cup Group G soccer match against Portugal at the Amazonia arena in Manaus.Victor Moriyama—Getty Images; Dylan Martinez—Reuters
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Left: Colombia's midfielder James Rodriguez reacts as he leaves the pitch after the quarter-final football match between Brazil and Colombia at the Castelao Stadium. Right: Brazil's Neymar reacts to a missed shot during the 2014 World Cup quarter-finals between Brazil and Colombia at the Castelao arena. Eitan Abramovich—AFP/Getty Images; Jorge Silve—Reuters
World Cup Fans Gather To Watch Matches In Rio
Left: A group of Chilean soccer fans walk through the streets as they wait for their team to play Spain during the World Cup. Right: Fans of England wearing full-body suits pose for a photograph in a bar before the England match against Uruguay on in Sao Paulo.Joe Raedle—Getty Images; Oli Scarff—Getty Images
TOPSHOTS-FBL-WC-2014-MATCH27-ARG-IRI
Left: Argentine striker Lionel Messi celebrates his goal against Iran during their match in Belo Horizonte. Right: Costa Rica's Joel Campbell celebrates with the match ball after scoring against Uruguay during their match at the Castelao stadium.Gustavo Andrade—AFP/Getty Images; Dominic Ebenbichler—Reuters
Nuns from the enclosed monastery of Imaculada Conceicao, celebrate their victory at the end of the 2014 World Cup quarter-final soccer match between Brazil and Colombia in Piratininga
Left: Patients at the Asuncion Psychiatric Hospital watch the first match of the World Cup between Brazil and Croatia, in Asuncion, Paraguay. Right: Nuns from the enclosed monastery of Imaculada Conceicao celebrate Brazil's victory as they watch on television.Jorge Saenz—AP; Nacho Doce—Reuters
Ivory Coast's Serey Die is seen from the back during their 2014 World Cup Group C soccer match against Japan at the Pernambuco arena in Recife
Left: Brazil's Neymar stands during the 2014 World Cup Group A soccer match between Brazil and Mexico at the Right: Ivory Coast's Geoffroy Serey Die is seen from the back during their 2014 World Cup Group C soccer match against Japan.Marcelo del Pozo—Reuters; Brian Snyder—Reuters;
Left: Portugal fans pose prior to the Group G match between Germany and Portugal at the Fonte Nova Arena in Salvador, Brazil. Right: Brazil fans pose prior to the game between Brazil vs Germanyin Belo Horizonte, Brazil.
Left: Portugal fans pose prior to the Group G match between Germany and Portugal at the Fonte Nova Arena in Salvador, Brazil. Right: Brazil fans pose prior to the game between Brazil vs Germanyin Belo Horizonte, Brazil.Odd Andersen—AFP/Getty Images; Nilton Fukuda—DPA/ZUMA Wire
England's goalkeeper Hart rolls inside the goalpost after Italy's Balotelli scored during their 2014 World Cup Group D soccer match at the Amazonia arena in Manaus
Left: Brazil's forward Neymar reacts after missing a goal opportunity during a match between Brazil and Mexico in the Castelao Stadium. Right: England's goalkeeper Joe Hart rolls inside the goalpost during their 2014 World Cup Group D soccer match at the Amazonia arenaFrancois Xavier Marit—AFP/Getty Images; Francois Marit—Reuters
A fan of Argentina waits for the start of their 2014 World Cup Group F soccer match against Bosnia at the Maracana stadium in Rio de Janeiro
Left: A Japan fan looks on before the 2014 World Cup Group C soccer match against Colombia at the Pantanal arena Right: A fan of Argentina waits for the start of their 2014 World Cup match against Bosnia at the Maracana stadium in Rio de Janeiro. Jorge Silva—Reuters;Pilar Olivares—Reuters
FBL-WC-2014-INDIA
Left: A life-size image of a woman promoting a shop stands in the street where children play soccer in the Pelourinho neighborhood of Salvador, Brazil. Right: Local Indian footballers carry cutout portraits of Brazilian soccer player Neymar and Argentine soccer player Lionel Messi to a local football club in Kolkata, India Rodrigo Abd—AP; Dibyangshu Sarkar—AFP/Getty Images
Colombia's fans hold toy figurine of Colombia's Falcao as they watch a broadcast of the 2014 World Cup round of 16 game between Colombia and Uruguay, at Bolivar Square in Bogota
Left: Argentina soccer fans hold miniature Lionel Messi dolls while watching a telecast of the World Cup match between Argentina and Nigeria in Porto Alegre, Brazil. Right: A Colombian fan holds a toy figurine of Colombia's national soccer player Falcao as they watch a broadcast of the World Cup in Bogota, Columbia. Nabor Goulart—AP; John Vizcaino—Reuters
Left: Lionel Messi of Argentina controls the ball during the match between Argentina and Switzerland at Arena de Sao Paulo. Right: Colombia's James Rodriguez scores a goal during the match against Uruguay e at the Maracana stadium.
Left: Lionel Messi of Argentina controls the ball during the match between Argentina and Switzerland at Arena de Sao Paulo. Right: Colombia's James Rodriguez scores a goal during the match against Uruguay e at the Maracana stadium.Matthias Hangst—Getty Images; Felipe Dana—Reuters
Brazil Soccer WCup Argentina
Left: Argentina fans pose before a quarter-finals match between Argentina and Belgium in Brasilia, Brazil. Right: A man wearing a horse mask, stands in the middle of Argentine fans celebrating their team's victory in Rio de Janeiro, Brazil.Liu Dawei—Xinhua; Leo Correa—AP
Left: A Mexico soccer fan cries after her team was defeated by the Netherlands inside the FIFA Fan Fest area in Rio de Janeiro. Right: A U.S. soccer fan watches his team's World Cup match against Belgium on a live telecast inside the FIFA Fan Fest area in Rio de Janeiro.
Left: A Mexico soccer fan cries after her team was defeated by the Netherlands inside the FIFA Fan Fest area in Rio de Janeiro. Right: A U.S. soccer fan watches his team's World Cup match against Belgium on a live telecast inside the FIFA Fan Fest area in Rio de Janeiro.Leo Correa—AP (2)
Left: A fan dressed as Captain America looks on after Belgium's 2-1 victory in extra time during World Cup match between Belgium and the US. Right: A Brazil fan wearing a mask depicting Neymar sits in the stands at the end of the World Cup semi-final match between Brazil and Germany at the Mineirao stadium in Belo Horizonte, Brazil.
Left: A fan dressed as Captain America looks on after Belgium's 2-1 victory in extra time during World Cup match between Belgium and the US. Right: A Brazil fan wearing a mask depicting Neymar sits in the stands at the end of the World Cup semi-final match between Brazil and Germany at the Mineirao stadium in Belo Horizonte, Brazil.Laurence Griffiths—Getty Images; Leonhard Foeger—Reuters
Left: A donkey wears the colors of Brazil as it stands on a beach of Cumbucu, Brazil. Right: A dog wearing Brazilian soccer team colors walks on the Minhocao, a 2.2-mile stretch of highway, in Sao Paulo.
Left: A donkey wears the colors of Brazil as it stands on a beach of Cumbucu, Brazil. Right: A dog wearing Brazilian soccer team colors walks on the Minhocao, a 2.2-mile stretch of highway, in Sao Paulo.Aris Messini—AFP/Getty Images; Zackary Canepari—The New York Times
Match highlights are screened after the 2014 World Cup Group B soccer match between Spain and Chile at the Maracana stadium in Rio de Janeiro
Left: Match highlights are screened after the 2014 World Cup match between Spain and Chile in Rio de Janeiro, Brazil Right: The final score is projected on a screen after the 2014 World Cup semi-finals between Germany and Brazil in Belo Horizonte, BrazilRicardo Moraes—Reuters; Damir Sagolj—Reuters
FBL-WC-2014-MATCH62-NED-ARG
Left: Germany's Thomas Muller celebrates a goal during a semifinal match between Brazil and Germany. Right: Argentina's Javier Mascherano and Lionel Messi celebrate after winning their FIFA World Cup semi-final match against the Netherlands.Li Ga—Xinhua; Fabrice Coffrini—AFP/Getty Images

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Write to Sean Gregory at sean.gregory@time.com