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LIFE at the Drive-In: Photos of a Vanishing American Pastime

2 minute read

It’s been 80 years since a New Jersey auto-parts store manager named Richard Hollingshead Jr. hit upon the idea of a drive-in theater. The wonder of Hollingshead’s concept, of course — as with all of the world’s greatest, most inspired, most life-affirming inventions — is that, despite how obvious it seems in retrospect, no one had thought of it before. Or, if anyone did think of it before, they hadn’t bothered to get a patent on the idea, as Hollingshead did on May 16, 1933. And no one had the wherewithal to actually envision, build and then open to the public this modern marvel, as Hollingshead and three other investors did when they cut the ribbon on the world’s first drive-in movie theater in Camden, New Jersey, on June 6, 1933.

[See LIFE’s love letter to the movies, “In Praise of Sitting in the Dark With Strangers.”]

Here, 80 years after the drive-in’s first appearance on the American landscape, LIFE.com offers a series of photos celebrating the ingenious confluence of two of America’s abiding obsessions: movies and cars. At the height of their popularity in the 1950s and ’60s, there were roughly 4,000 drive-in theaters across the U.S.; today, that number is closer to 400, with more closing every year. Thanks in large part to digital technology, there’s been a resurgence, of sorts, in outdoor movie-watching in recent years, with individuals and groups showing films in parks, on rooftops, in alleyways and on buildings in small towns and big cities around the country.

But the classic, old-school drive-in theater is most assuredly an endangered species. Here’s hoping the pictures in this gallery will stir fond memories in those lucky enough to have enjoyed a night out at the drive-in, or inspire those less fortunate to go, go now, to the nearest drive-in you can find, and experience what all the fuss is about firsthand. Before it’s too late.

Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter @lizabethronk.

Annette Funicello and Frankie Avalon in a scene from Beach Blanket Bingo, shown at a drive-in movie theater in Florida, 1965.
Annette Funicello and Frankie Avalon in a scene from Beach Blanket Bingo, shown at a drive-in movie theater in Florida, 1965.Henry Groskinsky—Time & Life Pictures/Getty Images
Drive-in theater, Chicago, 1951.
Drive-in theater, Chicago, 1951.Francis Miller—Time & Life Pictures/Getty Images
Customers arriving by car at a "fly-in drive-in" theater, New Jersey, 1949.
Customers arriving by car at a "fly-in drive-in" theater, New Jersey, 1949.Martha Holmes—Time & Life Pictures/Getty Images
Usher, drive-in theater, San Francisco, 1948.
Usher, drive-in theater, San Francisco, 1948.Allan Grant—Time & Life Pictures/Getty Images
Drive-in theater, Chicago, 1951.
Drive-in theater, Chicago, 1951.Francis Miller—Time & Life Pictures/Getty Images
Drive-in theater, Los Angeles, 1949.
Drive-in theater, Los Angeles, 1949.J. R. Eyerman—Time & Life Pictures/Getty Images
Drive-in theater, San Francisco, 1948.
Drive-in theater, San Francisco, 1948.Allan Grant—Time & Life Pictures/Getty Images
Drive-in theater, San Francisco, 1948.
Drive-in theater, San Francisco, 1948.Allan Grant—Time & Life Pictures/Getty Images
Drive-in theater, Chicago, 1951.
Drive-in theater, Chicago, 1951.Francis Miller—Time & Life Pictures/Getty Images
Gilmore Island, Los Angeles, 1949.
Gilmore Island, Los Angeles, 1949.Loomis Dean—Time & Life Pictures/Getty Images
Drive-in theater, Los Angeles, 1949.
Drive-in theater, Los Angeles, 1949.J. R. Eyerman—Time & Life Pictures/Getty Images
Drive-in theater, Connecticut, 1955.
Drive-in theater, Connecticut, 1955.Yale Joel—Time & Life Pictures/Getty Images
As a publicity stunt Les Davis (on top of the screen) lives in a tent on top of a drive-in movie screen in 1955 Connecticut.
As a publicity stunt Les Davis (on top of the screen) lives in a tent on top of a drive-in movie screen in 1955 Connecticut.Yale Joel—Time & Life Pictures/Getty Images
Rancho Drive-in Theater, San Francisco, 1948.
Rancho Drive-in Theater, San Francisco, 1948.Allan Grant—Time & Life Pictures/Getty Images
A Joel McCrea movie at the Rancho Drive-in Theater, San Francisco, 1948.
A Joel McCrea movie at the Rancho Drive-in Theater, San Francisco, 1948.Allan Grant—Time & Life Pictures/Getty Images
Drive-in theater, San Francisco, 1948.
Drive-in theater, San Francisco, 1948.Allan Grant—Time & Life Pictures/Getty Images
Drive-in theater, San Francisco, 1948.
Drive-in theater, San Francisco, 1948.Allan Grant—Time & Life Pictures/Getty Images
Drive-in theater, San Francisco, 1948.
Drive-in theater, San Francisco, 1948.Allan Grant—Time & Life Pictures/Getty Images
Kids enjoy one of the four double-seated glider swings in the mini-playground at the Rancho Drive-In Theater, San Francisco, 1948.
Kids enjoy one of the four double-seated glider swings in the mini-playground at the Rancho Drive-In Theater, San Francisco, 1948.Allan Grant—Time & Life Pictures/Getty Images
Aerial view of a "fly-in drive-in theater," with plane in parking lot, 1949.
Aerial view of a "fly-in drive-in theater," with plane in parking lot, 1949.Martha Holmes—Time & Life Pictures/Getty Images

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