Product placement is the norm for big-budget pop videos these days, but Hilary Duff’s new video for “Sparks” takes the concept to a whole new level — it’s pretty much one giant ad for Tinder. Duff’s adventures with the dating app have been covered widely, and now we know why she’s been so open about this part of her personal life (and why she’s been bringing camera crews along with those dates).
It’s almost a shame, though, because the real sparks fly when the Younger star shows off her dance moves. If Tinder is the price of admission for some flashy Hilary Duff choreography, so be it. But an alternate version with the singer putting her pop-star bona fides center-stage? Now that’s something to swipe right for.
Read next: Hilary Duff Talks Younger, Lying About Her Age and the Status of Her Album
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Write to Nolan Feeney at nolan.feeney@time.com
