Mexican singer Ariel Camacho died in a car crash Wednesday on a highway outside Sinaloa, Mexico.
The 22-year-old was on the road promoting a deluxe edition of his latest album El Karma when he was involved in a highway collision, reports Billboard.
“My heart is broken by the loss of Ariel Camacho,” said Angel Del Villar, president of the Regional Mexican label. “I knew he was going to transform the genre in Mexico and the United States. Millions of people would have become fans and would have gotten to know the man I did.”
As the frontman of the band Los Plebes del Rancho, Camacho performed in the Sierreno musical style, featuring acoustic guitars, bass and accordians played by a musical trio. El Karma was released by DEL records, amassing Camacho a loyal fan base for his soft vocals and adroit guitar-playing.