February 9, 2015 1:58 PM EST
R epublicans have long struggled to catch-up to Democrats on high-tech voter outreach as well as courting younger voters. Jeb Bush may have found a way to kill two birds with one stone.
The former Florida governor has tapped the co-founder of Hipster.com as his chief technology officer, according to his LinkedIn profile. Ethan Czahor, a Santa Monica-based technologist, will run the preparations for Bush’s presidential run at his political action committee, Right to Rise.
Last week Czahor developed the microsite jebspeech.com , which accompanied Bush’s address to the Detroit Economic Club domain registration records show.
Hidden in the website code was a message to would-be Bush coders: “Want to work on the greatest political tech stack ever created?”
Right to Rise PAC Czahor served as the CTO of Ready to Win, the for-profit company founded by investor and former J. Crew CEO Dick Boyce to boost the Republican Party’s technological efforts before the 2016 presidential campaign.
He co-founded the short-lived local Q&A and photo-sharing site Hipster.com, which was purchased by AOL in 2012. He also was the vice president of engineering at The Honest Company, the Jessica Alba-backed non-toxic diaper and consumer goods company.
On Tuesday, Bush is set to release a website featuring tens of thousands of email messages from his time as governor, as well as the first chapter from his forthcoming e-book on his time in office.
Czahor and Right to Rise PAC did not return requests for comment.
Photos: Meet America's Top 10 Political Families The Bush family dynasty begins with Prescott S. Bush, who represented Connecticut in the Senate from 1952 to 1963. His son George H. W. Bush served as Vice President, Director of the CIA, and President from 1989 to 1993. His son George W. Bush was governor of Texas and, from 2001 to 2009, President of the United States. George W's brother Jeb served as governor of Florida and is thought to be a possible contender for the White House in 2016. Getty Images Then Vice President George H. W. Bush sits with his sons George W. and Jeb while vacationing in Kennebunkport, Maine, in August 1983. Cynthia Johnson—Getty Images Joseph P. Kennedy was a multi-millionaire, U.S. ambassador to Britain and the patriarch of a political dynasty that included his sons pictured above, Robert Kennedy (left), U.S. Attorney General, U.S. Senator and candidate for President assassinated while campaigning in 1968, and John F. Kennedy (right), President of the U.S. from 1961 until he was assassinated in office in 1963. Rolls Press/Popperfoto/Getty Images Pictured here on Easter Sunday 1963: John F. and Jacqueline Kennedy with their two children, John Jr. (left), who would become a publisher and die in a plane crash in 1999, and Caroline (right), an attorney, writer, and U.S. Ambassador to Japan. The Kennedy clan also includes Ted Kennedy, who served in the U.S. Senate until his death in 2009, Robert Kennedy Jr., a prominent environmental activist, Joseph P. Kennedy III, who was elected to Congress in 2012, and many other prominent Americans. MPI/Getty Images The Clintons started their political dynasty in Arkansas in 1976, when Bill was elected Attorney General. He went on to win the governors seat and, in 1992, the Presidency. After leaving the White House, Hillary served as a Senator from New York and Secretary of State. She's widely expected to make her own White House bid in 2016. Brooks Kraft—Corbis Born in 1980, Bill and Hillary's daughter Chelsea is married to investment banker Marc Mezvinsky, the son of two former members of Congress. On September 27, 2014, they added another member to the Clinton dynasty: their daughter, Charlotte Clinton Mezvinsky FilmMagic/Getty Images As a libertarian-minded Republican in congress for decades, Rep. Ron Paul (right) became the defacto leader of the libertarian movement in the U.S. His son Rand Paul (left) is now trying to take on that mantle as a Senator from Kentucky and likely presidential hopeful. Ed Reinke—AP U.S. Sen. Rand Paul talks to his father Rep. Ron Paul during a news conference June 22, 2011 on Capitol Hill in Washington, DC. Alex Wong—Getty Images Dick Cheney (right) has served as a congressman, White House aide, Secretary of Defense and unusually powerful Vice President, but he's not the only political force in the family. His daughter Liz Cheney (left) is a conservative commentator and activist who ran unsuccessfully for Senate in 2014. AP (2) Cheney's daughters Liz (left) and Mary (right), pictured here at home in Wyoming in 1978, had a highly public row later in life, when Mary, who is gay, called out Liz for refusing to support same-sex marriage. David Hume Kennerly—Getty Images Both George Romney and his son Mitt rose to national political prominence but neither held the top job. The elder Romney, who served as Governor of Michigan, ran unsuccessfully for the GOP nomination in 1968. Mitt Romney served as Governor of Massachusetts and secured the Republican presidential nomination in 2012. He was defeated in the general election. Getty Images; Corbis George Romney announced his intention to run for governor of Michigan, with his son Mitt and his wife Lenore by his side, on February 10, 1962. RDA/Getty Images Descended from Mormon pioneers, the Udall family have held high political positions from states across the American West. To cite one of many examples, Stewart Udall served as Secretary of the Department of Interior under President Lyndon Johnson. Today, his son Tom Udall (right) represents New Mexico in the U.S. Senate, and his nephew Mark Udall (left) represents Colorado in the same body. CQ-Roll Call/Getty Images (2) The large Udall clan also includes local officials, congressmen and state legislators. AP The Taft family includes prominent Americans extending back to the colonial era. William Howard Taft (left) was President from 1909 to 1913 and later appointed Chief Justice of the Supreme Court. His son Robert A. Taft (right) wielded extraordinary power and influence as a member of the U.S. Senate, where he served until his death in 1953. Getty Images (2) Theodore Roosevelt first become president after the assassination of President McKinley in 1901 and served until 1909. Franklin Roosevelt was a great admirer of his fifth cousin Theodore, and became President himself, serving from 1933 to 1945, the longest consecutive administration in America’s history. Getty Images (2) America’s original political dynasty, the Adams family had a hand in some of the most consequential events in the country’s history. John Adams was a member of the Continental Congress, a signatory to the Declaration of Independence, and served as America’s first President from 1797 to 1801. John Quincy Adams became the first son of a President to become President, serving from 1825 to 1829. National Archives/Getty Images (2) More Must-Reads from TIME Donald Trump Is TIME's 2024 Person of the Year Why We Chose Trump as Person of the Year Is Intermittent Fasting Good or Bad for You? 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