--- description: The NFL YouTube channel offers previews, in-game highlights and recaps, but will not, at this point, include live-streaming. title: The NFL is Finally on YouTube image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1e4aaf14a79403e0/69877bce3c16394a674515f9/rtr4lx3u.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [Sports](/section/sports/) ## Sports Update your preferences in [Account Settings](/account/preferences/) Close * [NFL](/tag/nfl/) ## NFL Update your preferences in [Account Settings](/account/preferences/) Close # The NFL Is Finally on YouTube by [Kevin McSpadden](/author/kevin-mcspadden/) ## Kevin McSpadden Update your preferences in [Account Settings](/account/preferences/) Close Jan 26, 2015 9:39 AM CUT  January 18, 2015; Seattle, WA, USA; Seattle Seahawks tight end Luke Willson (82) catches a pass for a two point conversion against the defense of Green Bay Packers free safety Ha Ha Clinton-Dix (21) during the second half in the NFC Championship game at CenturyLink Field. Mandatory Credit: Kyle Terada-USA TODAY Sports - RTR4LX3U January 18, 2015; Seattle, WA, USA; Seattle Seahawks tight end Luke Willson (82) catches a pass for a two point conversion against the defense of Green Bay Packers free safety Ha Ha Clinton-Dix (21) during the second half in the NFC Championship game at CenturyLink Field. Mandatory Credit: Kyle Terada-USA TODAY Sports - RTR4LX3U© USA Today Sports / Reuters by [Kevin McSpadden](/author/kevin-mcspadden/) ## Kevin McSpadden Update your preferences in [Account Settings](/account/preferences/) Close Jan 26, 2015 9:39 AM CUT The National Football League and Google [have partnered up](http://sports.yahoo.com/news/nfl-youtube-partner-post-official-clips-video-051626126--nfl.html "undefined") to allow content and clips to be posted on YouTube. The NFL YouTube channel, which [has already launched](https://www.youtube.com/channel/UCDVYQ4Zhbm3S2dlz7P1GBDg "undefined"), offers game previews, in-game highlights and recaps. It will not, at this point, include live-streaming, according to the Associated Press. ”The focus is on non-live highlights,” said NFL spokesman Brian McCarthy. Under the deal, Google will [pay a multi-million dollar up-front fee ](http://blogs.wsj.com/cmo/2015/01/26/the-nfl-launches-a-youtube-channel-finally/ "undefined") annually for the right to broadcast the videos and will split additional revenue with the NFL, according to the _Wall Street Journal_. The NFL meticulously protects its video content and until this new agreement legal videos were only available on its website, or that of a broadcast partner. Previously, transcendent moments like Odell Beckham Jr’s “greatest play ever” were uploaded to YouTube by [amateur videographers](https://www.youtube.com/watch?v=LeRZuZDfR2Q "undefined") pointing a camera (or more likely a camera-phone) at a television set. The official YouTube site already features a playlist called “Best of Odell Beckham Jr” where viewers can find a much higher quality version of his amazing catch. \[[_Associated Press_](http://sports.yahoo.com/news/nfl-youtube-partner-post-official-clips-video-051626126--nfl.html "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3682108/nfl-national-football-league-youtube-google-super-bowl/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3682108/nfl-national-football-league-youtube-google-super-bowl/"},"headline":"The NFL Is Finally on YouTube","datePublished":"2015-01-26T09:39:22.000Z","dateModified":"2026-02-22T03:51:57.275Z","description":"Its YouTube channel won't feature live streaming but will have analysis, non-live highlights and recaps","url":"https://time.com/3682108/nfl-national-football-league-youtube-google-super-bowl/","keywords":["NFL","Sports topic","Google","Super Bowl topic","Business topic","National Football League","YouTube"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1e4aaf14a79403e0/69877bce3c16394a674515f9/rtr4lx3u.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Kevin McSpadden","jobTitle":null,"url":"https://time.com/author/kevin-mcspadden/"}],"articleSection":"Sports","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1e4aaf14a79403e0/69877bce3c16394a674515f9/rtr4lx3u.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"NFL: NFC Championship-Green Bay Packers at Seattle Seahawks","caption":"NFL: NFC Championship-Green Bay Packers at Seattle Seahawks","creditText":"© USA Today Sports / Reuters","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/sports/","name":"Sports"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/nfl/","name":"NFL"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3682108/nfl-national-football-league-youtube-google-super-bowl/","name":"The NFL Is Finally on YouTube"}}]}] ```