The National Football League and Google have partnered up to allow content and clips to be posted on YouTube.
The NFL YouTube channel, which has already launched, offers game previews, in-game highlights and recaps. It will not, at this point, include live-streaming, according to the Associated Press.
”The focus is on non-live highlights,” said NFL spokesman Brian McCarthy.
Under the deal, Google will pay a multi-million dollar up-front fee annually for the right to broadcast the videos and will split additional revenue with the NFL, according to the Wall Street Journal.
The NFL meticulously protects its video content and until this new agreement legal videos were only available on its website, or that of a broadcast partner.
Previously, transcendent moments like Odell Beckham Jr’s “greatest play ever” were uploaded to YouTube by amateur videographers pointing a camera (or more likely a camera-phone) at a television set. The official YouTube site already features a playlist called “Best of Odell Beckham Jr” where viewers can find a much higher quality version of his amazing catch.
More Must-Reads from TIME
- Your Vote Is Safe
- The Best Inventions of 2024
- How the Electoral College Actually Works
- Robert Zemeckis Just Wants to Move You
- Column: Fear and Hoping in Ohio
- How to Break 8 Toxic Communication Habits
- Why Vinegar Is So Good for You
- Meet TIME's Newest Class of Next Generation Leaders
Contact us at letters@time.com