Kim Kardashian’s once wildly popular mobile game, Kim Kardashian: Hollywood, is not so popular anymore.
The socialite’s app has dropped to the 19th spot in Apple’s App Store and showed a similar plunge in the Android market, Yahoo Finance reports.
Kim Kardashian: Hollywood lets users create their own Kardashian-style star and ascend, after completing various quests, to A-list status. After its release in June 2014, it immediately shot to the top of the charts, following which analysts predicted it would net $200 million.
However, the game only earned $43 million in the third quarter, and although publisher Glu Mobile won’t release fourth quarter earnings until early February, the $200 million mark seems out of reach.
Not that Kardashian minds. She apparently gets 45% of net profits.
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Write to Rishi Iyengar at rishi.iyengar@timeasia.com