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Matt Black Is TIME’s Pick for Instagram Photographer of the Year 2014

5 minute read

For many of his Instagram followers, Matt Black is a newcomer. He joined the photo-sharing app in December of 2013 to chart, through a series of gritty and deeply personal black-and-white photographs, the physical terrain of economic inequality in his native Central Valley of California, home to three of the five poorest metropolitan areas in the U.S.

“The Central Valley is this kind of vast unknown zone,” Black says. “These towns, these communities are right in the heart of the richest state in the richest country in the world. It’s halfway between Hollywood and Silicon Valley, and yet, you still have conditions like these,” where poor communities are left with bad roads, dirty water, crummy schools and polluted air.

Black’s work might be new to Instagram, but the 44-year-old photographer has spent more than 20 years exploring issues of migration, farming and the environment in the area. That was never his intention, though. “When I first started in photography, my goal was to get out of the Central Valley,” he says. “But it quickly became clear to me that if I had a significant thing to say, it would be about the place I’m from.”

Over 100 years, migration, farm labor and poverty have shaped the region, he says. “These are the places that actually produce what feeds the nation, and the irony is that we’re so dependent on these communities for food and yet rarely do people take time to actually look at them and understand what the challenges are, what these folks are facing — what their lives are like.”

Black’s Geography of Poverty project is designed to address these issues. “People should care because we’re all implicated in this system,” he says. “What we pay at the supermarket is what eventually goes to the farms and goes to the farm laborers. We’re all connected. So, [if] I can lift that veil and make that connection between what we eat, the choices we make, and how that impacts real people — communities — that’s the role I can play.”

Matt Black Is TIME’s Pick for Instagram Photographer of the Year 2014

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Fence post. Allensworth, CA. Allensworth is a town in Tulare County, California. The population is 471 and 54% live below the poverty level. 35°51'53"N 119°23'21"W Matt Black
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Trees. Alpaugh, CA. Alpaugh is a town in Tulare County, California. The population is 1,026 and 55.4% live below the poverty level. 35°53'15"N 119°29'12"W Matt Black
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Mailbox. Teviston, CA. Teviston is a town in Tulare County, California. The population is 1,214 and 65.6% live below the poverty level. 35°55'13"N 119°16'51"W Matt Black
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Apartment. Pixley, CA. Pixley is a town in Tulare County, California. The population is 3,310 and 39.3% live below the poverty level. 35°58'7"N 119°17'30"W Matt Black
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Farmworker camp. Alpaugh, CA. Alpaugh is an town in Tulare County, California. The population is 1,026 and 55.4% live below the poverty level. 35°53'16"N 119°29'14"WMatt Black
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Fresno is California's sixth largest city and is the southern Central Valley's dominant metropolitan area. Backed up trains line the tracks in the city's warehouse district.Matt Black
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Store window. Riverdale, CA. Riverdale is a town in Fresno County, California. The population is 3,153 and 30.5% live below the poverty level. 36°25'51"N 119°51'33"WMatt Black
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A dead palm tree. Shafter, CA. Extensive fracking is sparking conflict between agricultural and oil interests in the southern Central Valley's Kern County.Matt Black
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Guard dog. Mendota, CA. Mendota is a city in Fresno County, California. The population is 11,014 and 45.6% live below the poverty level. 36°45'13"N 120°22'53"W Matt Black
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Vegetable picker. Firebaugh, CA. Firebaugh is a city in Fresno County, California. The population is 7,549 and 34.9% live below the poverty level. 36°51'22"N 120°27'18"WMatt Black
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Ditchbank. Fresno, CA. Sinamon and Aaron bathe at an irrigation canal near their homeless encampment on the outskirts of Fresno.Matt Black
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A dove perches on a post in Sinamon and Aaron's homeless encampment on the outskirts of Fresno.Matt Black
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Displaced when the city of Fresno forced the closure of several homeless encampments, Sinamon now lives in a makeshift home she built in a vacant lot just feet beyond city limits.Matt Black
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Sinamon carries firewood to the makeshift home she built in an empty lot just outside of Fresno.Matt Black
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Fear of eviction and a rash of thefts have increased Sinamon and Aaron's vigilance. They watch as an unidentified man approaches their homeless encampment on the outskirts of Fresno.Matt Black
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Scratched window. Stratford, CA. Stratford is a town in Kings County, California. The population is 1,277 and 39.2% live below the poverty level. 36°11'21"N 119°49'24"WMatt Black
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The deepest drought in California's recorded history is fallowing an estimated 500,000 acres of Central Valley farmland this year.Matt Black
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Shopping Cart. Bakersfield, CA. Bakersfield is a city in Kern County, California. The population is 347,483 and 19.3% live below the poverty level. 35°22'23"N 119°1'6"W Matt Black
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Gang tag. Le Grand, CA. Le Grand is a town in Merced County, California. The population is 1,659 and 25% live below the poverty level. 37°13'43"N 120°14'53"W Matt Black
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Fence. Weedpatch, CA. Weedpatch is a city in Kern County, California. The population is 2,658 and 41.8% live below the poverty level. 35°14'17"N 118°54'53"W Matt Black
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Presidents' day decorations in downtown Firebaugh, CA. 80% of the town's population works in agriculture. A third of its downtown storefronts are shuttered.Matt Black
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Wall. Kerman, CA. Kerman is a city in Fresno County, California. The population is 13,544 and 24.5% live below the poverty level. 36°44'3"N 120°3'36"W Matt Black
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A shuttered business in Huron, CA. For two seeks each winter and spring, nearly all lettuce grown in the US comes from Huron's fields. Over half the town’s population lives below the poverty line.Matt Black
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Graffiti. Exeter, CA. Exeter is a city in Tulare County, California. The population is 10,334 and 26.8% live below the poverty level. 36°17'45"N 119°8'31"W Matt Black
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Front door. Taft, CA. Taft is a city in Kern County, California. The population is 9,327 and 15.4% live below the poverty level. 35°8'33"N 119°27'23"W Matt Black
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A flea market in Tulare, CA. The town draws its name from the reeds that once lined a nearby lake. Its water was diverted for agriculture and the lake has been dry for nearly fifty years.Matt Black
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Fallowed fields. Huron, CA. Job losses from drought are pushing unemployment past 50% in some Central Valley towns.Matt Black
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Burned field. Los Banos, CA. Los Banos is a city in Merced County, California. The population is 35,972 and 24.8% live below the poverty level. 37°3'31"N 120°50'58"W Matt Black
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Sheep bones bake under a mid-summer sun near Alpaugh, CA. Dought related agricultural losses in the Central Valley are expected to top $1.5 billion this year.Matt Black
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A shepherd's camp in a dry wheat field. Mendota, CA. His water for drinking, bathing and cooking comes from this 55-gallon drum.Matt Black
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Sheep are herded across a dry wheat field near Mendota, CA. Most wheat fields failed to germinate this year due to lack of rain.Matt Black
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Almond hulls are dried a stacked for cattle feed at a processing facility near Coalinga, CA.Matt Black
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Crop duster markers. Corcoran, CA. Corcoran is a city in Kings County, California. The population is 24,813 and 28% live below the poverty level. 36°5'53"N 119°33'37"W Matt Black
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Dust blows across a barren field at dusk near Avenal, CA. Nearly half a million acres of California farmland went unplanted this year due to drought, an area twice the size of Manhattan.Matt Black
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The head of a dead bull hung to dry near Firebaugh, CA. "California's gonna die," a rancher describing the drought said. "This whole valley's going to blow away like dust." Matt Black

The best way to do so, Black explains, was by using the unlikeliest of platforms for a photographer who developed his visual identity at a regional newspaper where black-and-white fiber paper prints were the norm.

There’s no doubt that Black is an unconventional choice for Instagram Photographer of the Year. For one thing, he doesn’t always uses an iPhone to shoot the images he posts on his feed – “It’s a mixture of iPhone and a Sony RX 100 camera,” he says, “but it seems like the convention is: if you’re upfront about it, then you’re not cheating, so I’ve been upfront about it.” Second, he’s not a prolific user. In the year since he joined the photo-sharing network, he’s posted 73 images – an average of one photograph every five days. That’s because he doesn’t look at Instagram as a daily journal. “I want each image to contribute and advance this portrait that I’m building, and if I feel like the images that I shot don’t meet that standard, then I don’t publish that day. I’ll wait until the next time.”

For him, Instagram’s appeal resides in its mapping feature – which allows photographers to add geographic coordinates to their images. “Maps are fantastic,” says Black. “They [offer] a complementary augmentation of reality. Photography and maps are similar: they’re born out of the same idea of describing a place for another person to engage with. And, they are right there, together, on that same platform. Without this map, I would not be on Instagram.”

The mapping feature might have attracted Black to Instagram, but the newfound freedom and sense of community is what kept him on the photo-sharing app. “I started Geography of Poverty with 20 followers. I had no clue if people would even understand what this was, and [I didn’t know] whether or not people would want to engage with me over these issues.”

To his surprise, Black found that Instagram users valued substance, engaging with the photographer and his work. “That’s reflected in the comments,” he says. “It’s interesting because in my other work, which are long-term photo essays, I’d spend one or two years trying to tell a story, and people wouldn’t have an opportunity to respond. It was top-down. On Instagram, it’s an unfolding, ongoing narrative, and people engage with that in a new way. It’s something they choose to receive. People take it in. People receive the work in a more intimate way. It’s right there, close to them. You don’t get that same reaction from a gallery show or from a book.”

This, he adds, offers “a fantastic opportunity for photographers to have an independent voice. There are hundreds of millions of people on Instagram wanting to engage with photography. If you’re a photographer working on these issues for so long, how can you not want to reach those people?”

Matt Black is a freelance photographer based in California. Follow him on Instagram @mattblack_blackmatt. In 2013, David Guttenfelder was TIME’s Instagram Photographer of the Year.

Phil Bicker, who edited this photo essay, is a Senior Photo Editor at TIME.

Olivier Laurent is the editor of TIME LightBox. Follow him on Twitter and Instagram @olivierclaurent

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