Amazon’s Kindle and Fire Tablets Totally Killed It on Black Friday
Amazon’s Kindle and Fire Tablets Totally Killed It on Black Friday
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Jeff Bezos, CEO of Amazon, introduces new Kindle Fire HD Family during the Amazon press conference on September 06, 2012 in Santa Monica, California.Joe Klamar—AFP/Getty Images
Black Friday sales of the company’s Fire tablets were three times what they were last year, Amazon said Monday, while Kindle e-readers were up four times last year’s numbers. Those numbers, however, only take into account sales on Amazon’s own site.
“This holiday there are going to be a lot of customers opening up new Amazon devices,” said Amazon SVP of Devices Dave Limp in a statement. “We’re energized by the year over year growth of tablet and e-reader Black Friday sales on Amazon.com, plus the success of the new product categories we’ve launched this year.”
Amazon’s Black Friday Kindle sales were likely spurred by the company’s move to slash prices. The Kindle, Kindle Paperwhite, Fire HD 6 and Fire HD 7 all saw discounts of $20-30 for the weekend. Amazon also cut the price of its Fire Phone to $199 for an unlocked unit, but the company hasn’t disclosed if that discount sparked sales of an otherwise lagging device.
Amazon also offered a new sale for Monday only: Its Fire TV set-top box will cost $69, down from its normal price of $100.
See the Factories Where Amazon Can Move 426 Items a Second
Employees collect merchandise ordered by customers for shipment from the Amazon.com distribution center in Phoenix, Arizona, Nov. 26, 2012. David Paul Morris—Bloomberg/Getty ImagesA worker collects order items at the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on Nov. 28, 2013.Andrew Yates—AFP/Getty ImagesMerchandise sits on shelves before shipment at the Amazon.com Inc. distribution center in Phoenix, Arizona, Nov. 26, 2012. David Paul Morris—Bloomberg/Getty ImagesAn employee packs merchandise for shipment at the Amazon.com Inc. fulfillment center in Phoenix, Arizona, Dec. 2, 2013. David Paul Morris—Bloomberg/Getty ImagesA picture shows the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on November 28, 2013, ahead of Cyber Monday on December 2nd, expected to be one of the busiest online shopping days of the year.Andrew Yates—AFP/Getty ImagesAn employee packs orders in the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on November 28, 2013, ahead of Cyber Monday on December 2nd, expected to be one of the busiest online shopping days of the year.Andrew Yates—AFP/Getty ImagesEmployee Maria Miller loads boxes onto a conveyer belt for shipping at the Amazon.com Inc. distribution center in Phoenix, Arizona, U.S. on Monday, Nov. 26, 2012. David Paul Morris—Bloomberg/Getty ImagesInterior view of the hall of a logistics center of the online shopping company Amazon, taken on March 26, 2014 in Leipzig, eastern Germany.
Peter Ending—AFP/Getty ImagesPackages sit in regional delivery dividers ahead of distribution at the Amazon.co.uk Marston Gate 'Fulfillment Center,' the U.K. site of Amazon.com Inc. in Ridgmont, United Kingdom, Dec. 3, 2012. Simon Dawson—Bloomberg/Getty Images
