Jeff Bezos, CEO of Amazon, introduces new Kindle Fire HD Family during the Amazon press conference on September 06, 2012 in Santa Monica, California.
Joe Klamar—AFP/Getty Images
By Alex Fitzpatrick
December 1, 2014

Amazon was seeing green on Black Friday.

Black Friday sales of the company’s Fire tablets were three times what they were last year, Amazon said Monday, while Kindle e-readers were up four times last year’s numbers. Those numbers, however, only take into account sales on Amazon’s own site.

“This holiday there are going to be a lot of customers opening up new Amazon devices,” said Amazon SVP of Devices Dave Limp in a statement. “We’re energized by the year over year growth of tablet and e-reader Black Friday sales on Amazon.com, plus the success of the new product categories we’ve launched this year.”

Amazon’s Black Friday Kindle sales were likely spurred by the company’s move to slash prices. The Kindle, Kindle Paperwhite, Fire HD 6 and Fire HD 7 all saw discounts of $20-30 for the weekend. Amazon also cut the price of its Fire Phone to $199 for an unlocked unit, but the company hasn’t disclosed if that discount sparked sales of an otherwise lagging device.

Amazon also offered a new sale for Monday only: Its Fire TV set-top box will cost $69, down from its normal price of $100.

Write to Alex Fitzpatrick at alex.fitzpatrick@time.com.

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