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The Soda Industry’s Promises Mean Nothing

5 minute read
Ideas
Marion Nestle is the Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health at New York University, and the author of Safe Foods: The Politics of Food Safety.

The recent pledge by Coca-Cola, PepsiCo, and the Dr Pepper Snapple Group to reduce calories that Americans consumd from their products by 20 percent by 2025 elicited torrents of praise from the Global Clinton Initiative, the Robert Wood Johnson Foundation, and the national press.

The real news: soda companies are at last admitting their role in obesity.

Nevertheless, the announcement caused many of us in the public health advocacy community to roll our eyes. Once again, soda companies are making promises that are likely to be fulfilled anyway, whether the companies take any action or not.

Americans have gotten the word. Sodas in anything but small amounts are not good for health.

Although Coca-Cola and the American Beverage Association have funded studies that invariably find sodas innocent of health effects, the vast preponderance of research sponsored by the government or foundations clearly demonstrates otherwise.

Think of sodas as candy in liquid form. They contain astonishing amounts of sugars. A 12-ounce soda contains 10 (!) teaspoons of sugar and provides about 150 calories.

It should surprise no one that adults and children who habitually consume sugary drinks are far more likely to take in fewer nutrients, to weigh more, and to exhibit metabolic abnormalities compared to those who abstain or drink only small amounts.

And, contrary to expectation, diet sodas don’t seem to help. A widely publicized recent study suggests that artificially sweetened drinks affect intestinal bacteria in ways, as yet undetermined, that lead to metabolic abnormalities–glucose intolerance and insulin resistance. This research is largely animal-based, preliminary, and requires confirmation. But one thing about diet drinks is clear: they do not do much good in preventing obesity.

People who drink diet sodas tend to be more obese than those who do not. The use of artificial sweeteners in the United States has gone up precisely in parallel with the rise in prevalence of obesity. Is this a cause or an effect? We don’t know yet.

While scientists are trying to sort all this out, large segments of the public have gotten the message: stay away from sodas of any kind.

Since the late 1990s, U.S. per capita consumption of soft drinks has dropped by about 20 percent. If current trends continue, the soda industry should have no trouble meeting its promise of another 20 percent reduction by 2025.

Americans want healthier drinks and are switching to bottled water, sports drinks, and vitamin-fortified drinks—although not nearly at replacement levels. The soda industry has to find ways to sell more products. It also has to find ways to head off regulation. Hence: the promises.

To deal with sales shortfalls, the leading soft-drink brands, Coca-Cola and Pepsi, have expanded their marketing overseas. They have committed to invest billions to make and promote their products in Latin America as well as in the hugely populated countries of Asia and Africa where soda consumption is still very low.

From a public health standpoint, people everywhere would be healthier—perhaps a lot healthier—drinking less soda.

In California, the cities of San Francisco and Berkeley have placed soda tax initiatives on the November ballot. The American Beverage Association, the trade association for Coke, Pepsi, and the like, is funding anti-tax campaigns that involve not only television advertising and home mailings, but also creation of ostensibly grassroots (“astroturf”) community organizations, petition campaigns, and, when all else fails, lawsuits to make sure the initiative fails. These efforts are carbon copies of the tactics used to defeat New York City Mayor Michael Bloomberg’s portion size cap proposal.

If the soda industry really wants to help prevent obesity, it needs to change its current practices. It should stop fighting tax and size initiatives, stop opposing warning labels on sugary drinks, stop lobbying against restrictions on sodas in schools, stop using sports and music celebrities to sell products to children, stop targeting marketing to African-American and Hispanic young people, and stop funding research studies designed to give sodas a clean bill of health.

And it should stop complaining, as PepsiCo’s CEO Indra Nooyi did last week, that nobody is giving the industry credit for all the good it is doing.

If the government really were serious about obesity prevention, it could ban vending machines from schools, set limits on the size of soft drinks sold at school events, define the amount of sugars allowable in foods and beverages, and, most of all, stop soda marketing aimed at children of any age.

Because neither the soda industry nor the government is likely to do any of this, public health advocates still have plenty of work to do.

Marion Nestle is professor of nutrition, food studies, and public health at New York University. She is currently working on a book titled Soda! From Food Advocacy to Public Health.

QUIZ: Should You Eat This or That?

Which is better for you: A 1/2 cup of ice cream or 3 scoops of sorbet?
Which is better for you: Half cup of ice cream or 3 scoops of sorbet?Getty Images (4)
Answer: A 1/2 cup of ice cream
Answer: A half cup of ice cream If you eat what you’re craving, you’re more likely to feel satisfied and eat less. And scoop for scoop sorbet contains twice the sugar with none of the filling dairy protein and fat.Getty Images (5); Gif by Mia Tramz for TIME
Which is better for you: Real butter or spray on fake butter?
Which is better for you: Real butter or spray on fake butter?Getty Images; Tara Johnson for TIME
Answer: Butter
Answer: Butter Serving size for spray butters (even low-calorie ones) are around a 1/3 second spray. What on earth does that mean? You're better off using a small amount of real butter as opposed to guessing how much you're using of the mystery melange of up to 20 ingredients.Getty Images (1); Gif by Mia Tramz for TIME
Which is better for you: A sirloin burger or a turkey burger?
Which is better for you: A turkey burger or a sirloin burger?Getty Images (2)
Answer: Sirloin burger Restaurant turkey burgers are often made with dark meat and the skin, so they’re not necessarily better for you (and for the record, they aren't low-fat). You can get a sirloin burger that’s 95% lean meat and gives you 20 g of protein. Just be careful with the toppings.Getty Images (1); Gif by Mia Tramz for TIME
Which is better for you: Almonds or pretzels?
Which is better for you: Almonds or pretzels?Getty Images (2)
Answer: Almonds
Answer: Almonds Almonds are high in protein, fiber and fat and will keep you feeling fuller longer. Give high-sodium pretzels about an hour and you'll feel hungry again thanks to the high-carb no-fat or protein content.Getty Images (1); Gif by Mia Tramz for TIME
Which is better for you: Eggs or Special K?
Which is better for you: Special K or eggs?AP; Getty Images
Answer: Eggs
Answer: Eggs In the morning, you want a meal that will fill you up. Eggs offer protein and fat for satiety, but Special K cereal really only offers carbs and, well, air. If you want carbs to kick off the day, you're better off pairing eggs with a slice of 100% whole grain toast. Getty Images (1); Gif by Mia Tramz for TIME
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Which is better for you: Fat free salad dressing or regular salad dressing?Tara Johnson for TIME
Answer: Regular salad dressing
Answer: Regular salad dressingTo absorb fat soluble vitamins like Vitamins E and K in vegetables you need to consume them with a fat to aid nutrient absorption. Fat-free dressing, meanwhile, is low-calorie but gets its flavor from added sugar and salt.Tara Johnson for TIME (5); Gif by Mia Tramz for TIME
Which is better for you: A low fat cookie or dark chocolate?
Which is better for you: A low fat cookie or dark chocolate?Getty Images (2)
Answer: Dark chocolate “People tend to believe fat free is calorie free,” says Keri Gans, a registered dietitian in New York City. “Go for the real thing.” Fat free cookies may be lower in fat, but higher in other ingredients like sugar. Try a nice piece of dark chocolate for those antioxidants.
Answer: Dark chocolate “People believe fat free is calorie free,” says Keri Gans, a registered dietitian in New York City. “Go for the real thing.” Fat free cookies tend to be high in carbs, sugar and fake sugar. Try a nice piece of antioxidant-rich dark chocolate instead.Getty Images (2); Gif by Mia Tramz for TIME
Which is better for you: Low fat Greek yogurt or 100 calorie Yoplait yogurt?
Which is better for you: Low fat Greek yogurt or 100 calorie Yoplait yogurt?Tara Johnson for TIME
Answer: Low fat Greek Yogurt
Answer: 2% Greek YogurtA little fat is good in the morning to keep you full—plus it has upwards of 17g of protein per container. Fat-free "fruit" yogurt is high in sugar—7 to 10 g per serving—and lower in protein.Tara Johnson for TIME (2); Gif by Mia Tramz for TIME

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