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By Nolan Feeney
September 30, 2014

Between joining the new season of The Voice and promoting his album G I R L, Pharrell Williams is a busy guy — which may be why the ubiquitous producer takes a backseat in the new animated music video for “It Girl,” appearing only as a cartoon. Then again, if you can snag world-famous Japanese artist Takashi Murakami to create a music video for you, you probably don’t want to get in the way of his hyper-colorful tributes to video games and anime. See Pharrell indulge his inner otaku above.

Write to Nolan Feeney at nolan.feeney@time.com.

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