By Nolan Feeney
The anticipation for AMC’s Breaking Bad spinoff Better Call Saul is great, which is probably why AMC can get away with drawing out the show’s promo for months using only seconds of footage at a time.
In the latest look at the series, which won’t even air until February 2015, star Bob Odenkirk utters two lines as the shady lawyer who once advised Walter White. Yup. Just two. That’s less than the 30-second preview from August (which featured a brief interview with creator Vince Gilligan about the show’s timeline) and even less than the nine-second clip before that.
Is there such a thing as teaser fatigue?
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- How Far Trump Would Go
- Why Maternity Care Is Underpaid
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- Saving Seconds Is Better Than Hours
- Why Your Breakfast Should Start with a Vegetable
- Welcome to the Golden Age of Ryan Gosling
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Nolan Feeney at nolan.feeney@time.com