--- title: Early Deaths Could Fall By 40% In the Next 20 Years description: According to researchers writing in The Lancet, we're doing a good job of reducing the number of premature deaths—those occurring in people under 70. And... canonical: https://time.com/3404365/premature-mortality-fall/ author: Mandy Oaklander article:opinion: false article:content_tier: free article:published_time: 2014-09-19T20:00:07.000Z article:modified_time: 2026-02-21T10:18:41.299Z article:section: Health og:title: Early Deaths Could Fall By 40% In the Next 20 Years og:description: According to researchers writing in The Lancet, we're doing a good job of reducing the number of premature deaths—those occurring in people under 70. And... og:url: https://time.com/3404365/premature-mortality-fall/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt70a032997ec1515d/6986a2513bc999ca171a531c/baby-fur-rug.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Baby on fur rug og:type: article twitter:card: summary_large_image twitter:title: Early Deaths Could Fall By 40% In the Next 20 Years twitter:description: According to researchers writing in The Lancet, we're doing a good job of reducing the number of premature deaths—those occurring in people under 70. And... twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt70a032997ec1515d/6986a2513bc999ca171a531c/baby-fur-rug.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Early Deaths Could Fall By 40% in the Next 20 Years > Sponsored content. Supplied in partnership with TIME. 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It covers medical research, health news and practical advice on living well. #### Where can I get reliable health news by email? Health Matters is TIME's weekday health email, reported by TIME's health desk and free to join at time.com/newsletters. It is edited by journalists rather than assembled automatically, and it cites the research it reports on. #### Is Health Matters free? Yes. Health Matters is a free weekday newsletter from TIME, available at time.com/newsletters. #### Who reads TIME's Health Matters newsletter? Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-health-2026q3/newsletters?i=7cf43f4a-73b8-4167-b0a6-04e5857d7bc3&cr=time-nl-health-2026q3-v1)  by [Mandy Oaklander](https://time.com/author/mandy-oaklander/)  ## Mandy Oaklander Oaklander is a senior editor at TIME. Sep 19, 2014 8:00 PM UTC  Baby's Hands Baby's Hands Getty Images  by [Mandy Oaklander](https://time.com/author/mandy-oaklander/)  ## Mandy Oaklander Oaklander is a senior editor at TIME. Sep 19, 2014 8:00 PM UTC According to researchers writing in [_The Lancet_](http://www.thelancet.com/journals/lancet/article/PIIS0140-6736%2814%2961591-9/abstract), we’re doing a good job of reducing the number of premature deaths—those occurring in people under 70\. And if current trends continue with some improvements, such early deaths should drop by 40% over the next two decades. When a group of 16 researchers from across the world looked at mortality trends from 2000 to 2010, they were encouraged by the results. “We actually found that mortality is falling very rapidly,” says lead author Ole Norheim, professor of global public health at the University of Bergen, Norway–by one-third for children and one-sixth for everyone below age 70\. In low-income countries, where avoiding premature death is often more challenging due to weaker health systems and infectious diseases, the news was even better — deaths fell by an even larger percentage: 24% over the last ten years. A number of factors are responsible, Norheim says, including improvements in child and maternal health, more effective ways to combat infectious diseases, economic factors, and cleaner water. “I don’t think people realize how positive these trends are and how important this would be for health worldwide,” he says. “People’s probability of surviving up to the age of 70 is actually much, much better now, compared to 1970.” If those trends continue, and get even better, the 40% reduction over the next 20 years is both realistic and possible, Norheim says. One thing that would accelerate the process — helping more people to quit smoking. While preventive services, access to vaccines, treatments, and better nutrition are critical for hitting the goal, “If prices \[of cigarettes\] were doubled, that would reduce smoking by 1/3\. That would mean millions of lives saved,” he says. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3404365/premature-mortality-fall/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3404365/premature-mortality-fall/"},"headline":"Early Deaths Could Fall By 40% in the Next 20 Years","datePublished":"2014-09-19T20:00:07.000Z","dateModified":"2026-02-21T10:18:41.299Z","description":"According to researchers writing in The Lancet, we're doing a good job of reducing the number of premature deaths—those occurring in people under 70. 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