TIME Culture

Why It’s O.K. to Wear White After Labor Day

The dated custom of avoiding it in September is no longer in fashion

Tradition holds that this is the time of year when wearing white becomes a major fashion faux pas. But it turns out that the history of the “no white after Labor Day” rule isn’t so black and white.

In the video above, TIME’s Archives Editor Lily Rothman explains why Americans stopped wearing white after Labor Day (and also why you should feel free to rock your white jeans well after summer is over).

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