TIME Apple

Here’s the Secret Nobody Understands About Apple

Apple
Michael Nagle--Bloomberg/Getty Images

Here's what you need to know about the company's amazing new headquarters

fortunelogo-blue
This post is in partnership with Fortune, which offers the latest business and finance news. Read the article below originally published at Fortune.com.

For reasons that would take too long to explain I find myself in Durban, South Africa, this week at a gathering of 6,000 architects from around the world. I haven’t yet found one who likes Steve Jobs’ design for the new Apple headquarters — the Pentagon-sized edifice, now under construction in Cupertino, Calif., that Jobs described as looking a little like a spaceship had landed.

“Does it have to be a spaceship?” asked an official at the American Institute of Architects.

Jobs is not here to answer for his design, but Ed Catmull is.

Catmull, who worked with Steve Jobs for 26 years as president of Pixar and Walt Disney Animation, has written a terrific book called Creativity Inc. that ends with a long chapter about what that collaboration was like.

Jobs famously took a hands off approach to Pixar, sensing that the people there knew more about computer filmmaking and storytelling than he ever would.

For the rest of the story, please go to Fortune.com.

Your browser, Internet Explorer 8 or below, is out of date. It has known security flaws and may not display all features of this and other websites.

Learn how to update your browser