After initially saying the famous Superman “S” logo could not be used on a young boy’s memorial statue, DC Entertainment has reversed its decision.
Jeffrey Baldwin, 5, was starved to death by his grandparents—they were later convicted of second-degree murder— in 2002. His family said he loved to dress up like a superhero and pretend to fly, so Ottawa resident Todd Boyce raised money for a statue that would depict the young boy as his beloved Man of Steel. But DC Entertainment refused to grant the rights to use the iconic “S” shield logo on his memorial.
On Wednesday, however, the company changed its tune.“We are honored by the relationship that our fans have with our characters, and fully understand the magnitude of their passion. We take each request seriously and our heartfelt thoughts go out to the victims, the family and those affected,” according to a statement from the company.“DC Entertainment uses a flexible set of criteria when we receive worthy requests such as this, and at times have reconsidered our initial stance.”