TIME World Cup

Waffle House Boycotts Belgian Waffles in World Cup Solidarity

Liege waffle with fresh berries and whipped cream at Locolat in Washington, DC.
Evy Mages—Washington Post/Getty Images Liege waffle with fresh berries and whipped cream at Locolat in Washington, DC.

Just call them 'freedom waffles'

The United States has a new World Cup ally against Belgium: Waffle House.

In advance of Team USA’s Tuesday match against Belgium, the breakfast chain has gone to extensive lengths on Twitter to clarify that they do not—and will not—serve Belgian waffles.

The patriotic message was retweeted over 17,000 times as of this writing. And the Georgia-based restaurant chain did not stop there, continuing to tweet clarifications that they have never served Belgian waffles. It’s also cheering along the American soccer team ahead of its do-or-die match.

Waffle House was not alone in denying any Belgian connection. Beer company Budweiser, which is owned by a company based in Belgium, tweeted a video featuring an American bald eagle and a cheerleader in red, white and blue.

America faces off against Belgium in Brazil at 4 p.m. ET Tuesday.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Readers,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team