TIME Music

Jack White’s New Album Just Set a Vinyl Sales Record

Jack White at Governors Ball
Jack White performs during the 2014 Governors Ball Music Festival at Randall's Island, New York City, on June 7, 2014 Daniel Zuchnik—FilmMagic

Vinyl sales from the rocker's new album would rank No. 4 on Billboard 200

Jack White is on a roll.

White’s latest album, Lazaretto, came in at No. 1 on the Billboard 200 for the week ending on June 15, selling 138,000 copies, according to Nielsen SoundScan. But that’s not all — 40,000 of those sales were of the album’s “ultra” vinyl edition.

Not only do those numbers put the vinyl edition easily at No. 1 on Billboard’s vinyl-album charts, but they also mark the biggest week for a vinyl album since 1991, when SoundScan began tracking music sales. Lazaretto even beat Pearl Jam’s Vitalogy, which sold 34,000 copies on LP when it came out in 1994.

White is a vinyl lover himself, and this edition of his new album has a lot of special features. While most of the record plays the standard 33⅓ r.p.m., it has two bonus tracks cut into the center labels that each play at a different speed: one at 45 r.p.m. and the other at 78 r.p.m. Side A of the record plays from the inside out, and there’s even a hologram etched into the disc.

The sales from the rocker’s vinyl LP were so great that it alone would have come in at No. 4 on the Billboard 200 this week. Vinyl sales accounted for 28.9% of the album’s first week, only slightly less than the number of CDs sold (41,000 and 30% of the sales).

Earlier this year, White set the world record for fastest-released recording when he had records produced immediately after a performance in Nashville. The success of Lazaretto follows his earlier solo album, Blunderbuss, which also debuted at No. 1.

[Billboard]

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