--- description: The social media company will begin tracking users’ mobile and web browsing habits in order to better serve up custom advertisements title: This Is Facebook’s Most Controversial Move Yet image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [facebook](/tag/facebook/) ## facebook Update your preferences in [Account Settings](/account/preferences/) Close # This Is Facebook's Most Controversial Move Yet by [Sierra Jiminez](/author/sierra-jiminez/) ## Sierra Jiminez Update your preferences in [Account Settings](/account/preferences/) Close Jun 14, 2014 2:50 PM CUT by [Sierra Jiminez](/author/sierra-jiminez/) ## Sierra Jiminez Update your preferences in [Account Settings](/account/preferences/) Close Jun 14, 2014 2:50 PM CUT  This post is in partnership with Fortune, which offers the latest business and finance news. Read the article below originally published at [Fortune.com](http://fortune.com/video/2014/06/13/facebooks-personalized-ads-draw-privacy-skeptics/ "undefined"). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2875799/facebook-privacy/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2875799/facebook-privacy/"},"headline":"This Is Facebook's Most Controversial Move Yet","datePublished":"2014-06-14T14:50:17.000Z","dateModified":"2026-05-11T04:45:50.777Z","description":"The social media company will begin tracking users’ mobile and web browsing habits in order to better serve up custom advertisements","url":"https://time.com/2875799/facebook-privacy/","keywords":["facebook","Tech","Social Media","Internet","Advertising","privacy"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Sierra Jiminez","jobTitle":null,"url":"https://time.com/author/sierra-jiminez/"}],"articleSection":"World","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/facebook/","name":"facebook"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2875799/facebook-privacy/","name":"This Is Facebook's Most Controversial Move Yet"}}]}] ```