A classic red lip has long been out of reach for vegans, thanks to the makeup industry’s reliance on carmine, a pigment made from crushed insects that until recently had been impossible to replicate. After three years of research, Unilever-owned vegan-cosmetics brand Hourglass came up with a patent-pending carmine alternative that achieves the same brilliant red. The resulting lipstick, Red O, delivers richly saturated color with a satin finish and comes in a sleek, refillable applicator. Hourglass plans to make its carmine-replicating process open-source in the near future.
Buy Now: Hourglass Confession Lipstick Red O