Bitcoin Hits New Record High of $66,974. Why Crypto Investors Should Ignore the Ups and Downs

Illustration to accompany article about recent Bitcoin price increase NextAdvisor illustration
Bitcoin’s price has jumped back up in recent days. For crypto investors, experts say it’s just more volatility to tune out.
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Bitcoin broke its previous all-time high of $64,888 on Wednesday, hitting $66,974. The new record comes after Bitcoin hovered around and above $62,000 in recent days, according to Coindesk’s Bitcoin tracker. This latest surge coincides with the much anticipated first Bitcoin ETF debuting on the New York Stock Exchange this week.

While Bitcoin’s price dropped back closer to $60,000 to close the week, the new record is an impressive feat considering just a year ago the currency hovered around $11,500 per coin.

Despite the new record high, Bitcoin is still a highly volatile and speculative investment. In fact, the last time the crypto saw a record high in mid-April, it abruptly lost over half of its value and plunged to around $30,000 by mid-July. 

So what should crypto investors do in light of this latest increase? Nothing, according to the experts we’ve talked to. Given the crypto’s history of volatility, this increase doesn’t guarantee a long-term reversal. Bitcoin’s price is just as likely to fall back down as it is to continue climbing. The price swings are going to keep happening, and experts say they’re something long-term crypto investors will have to continue dealing with.

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What Investors Should Know 

If you’re investing in cryptocurrency, expect volatility to continue. That’s why experts recommend keeping your crypto investments to less than 5% of your total portfolio.

“I know these things are super volatile, like some days they can go down 80%,” Humphrey Yang, the personal finance expert behind Humphrey Talks, previously told NextAdvisor. “But if you believe in the long-term potential of [Bitcoin], just don’t check on it. That’s the best thing you can do.” 

Just like you shouldn’t let a price drop influence your decision to buy crypto, don’t let a sudden price increase alter your long-term investment strategy. Even more importantly, don’t start buying more crypto just because the price is rising. Always make sure your financial bases are covered — from your retirement accounts to emergency savings — before putting any extra cash into a speculative asset like Bitcoin.

Bitcoin’s latest big jump also isn’t anything new. “While in the long-term Bitcoin’s price has generally gone up, we experience a lot of volatility along the way,” says Kiana Danial, founder of Invest Diva.

READ MORE: How Much to Invest in Cryptocurrency, According to 5 Experts

Investors should continue to hold and not worry about the fluctuations, like Danial, who says she’s not “jumping on the hype.”

No matter if crypto is going up or down, the best thing you can do is to not look at it. Set it and forget it like you would any traditional long-term investment account. “If you let your emotions get too much into it then you could sell at the wrong time, or you might make the wrong decision,” says Yang. “You stress out about it, and I don’t think that’s a healthy way to approach it.”

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