![In picture from L to R: Vidit Aatrey, Founder & CEO and Sanjeev Barnwal, Founder & CTO.](https://api.time.com/wp-content/uploads/2023/06/time100-companies-Meesho-2023.jpg?quality=85&w=840)
India, now the world’s most populous country, is expected to see e-commerce sales nearly double by 2025 to $133 billion. Bangalore-based Meesho, the most-downloaded shopping app in the world in early 2022, caters to customers priced out by Amazon and Walmart. Unlike its competitors, Meesho doesn’t charge sellers a commission, which it says enables it to sell 60% of its products for less than $4, in reach for Indian families that make less than $6,000 a year. But the path to online-shopping domination won’t be smooth: while it expects to reach profitability this fiscal year, it’ll have to overcome challenges like rising competition from other companies.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.