With its fourth-generation e-bike, which started shipping early this year, the Belgian-based startup Cowboy has created a minimalist’s dream: the C4 is sleek and buttonless, with a matte frame and not one single visible cable. The C4’s stripped-down aesthetic puts connectivity features front and center. A smartphone secures to the bike’s stem-integrated “cockpit” for wireless charging and use of Cowboy’s app—which provides directions, logs rides, details battery range, and allows users to connect with one another. That last feature has resulted in hundreds of Cowboy riders gathering for group rides in Paris.
Buy Now: Cowboy C4
