Chip and Joanna Gaines Are Launching a Line at Target

The beloved retail store recently announced the addition of over a dozen new brands and today made the big announcement about yet another collab coming to stores this fall. On November 5th, Chip and Joanna Gaines’ collection—Hearth & Hand with Magnolia—will debut in Target stores with over 300 home and lifestyle products in the line.

The first product launch will include tabletop items in Chip and Jo’s signature farmhouse aesthetic and in Target’s affordable price range (most of them will be under $30!)—perfect for the impending holiday season. Think organic dinnerware in soft, earthy shades, modern flatware that will mix right in with your existing pieces, and special accent items to add a finishing touch to your decor.

“We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point,” Joanna said in a press release. “Coming together with Target not only allows us to design beautiful pieces for people all over the country, it allows us to help communities in a bigger way than we could have ever imagined.” This collection will not only help beautify your space, but will have a greater impact on those in need. Magnolia’s first charitable partner will be Target House at St. Jude Children’s Research Hospital to help redesign the hospital’s dining space.

Best of all, this is an ongoing partnership, so you can expect to find more from the duo in months and years to come. Check out their video announcement here.

This article originally appeared on

All products and services featured are based solely on editorial selection. MONEY may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions