By Liz Steelman/Real Simple
September 12, 2017

Target is legendary for its ability to make you fill your cart, even if your intent walking in was to buy only a few items. Luckily that habit is about to get a whole lot cheaper. On Friday, Target announced in a blog post that it was lowering prices on thousands of items. Yes, that’s right: thousands.

Included in the pricing revamp are cereal, paper towels, baby formula, razors, toilet paper, milk, eggs, crayons, markers, and a lot more. In addition to the price cuts, the bullseye brand is getting rid of signs and ads that call out specials like “Weekly Wow!” or “Bonus Offer” in store, and eliminating more than two-thirds of the total offers called out both in weekly ads and in stores. Though shoppers may see less messaging, the retailer hopes the move will make it easier for shoppers to spot the sales worth knowing about.

The change follows a complete internal review of Target’s pricing strategy that analyzed what products could be sold at an everyday discount and what products were better suited to seasonal sales.

“We want our guests to feel a sense of satisfaction every time they shop at Target,” Mark Trittion, executive vice president and chief merchandising officer, said in a statement. “Part of that is removing the guesswork to ensure they feel confident they’re getting a great, low price every day.”

Pricing is just one of the recent renovations the beloved brand has undergone in the past couple of months. Not only has Target retired many of its store brands, replacing them with new and improved brands, they’ve also eliminated the Cartwheel Perks Rewards program, and majorly updated the Cartwheel Savings program.

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