Marijuana legalization has given researchers a unique window into who's actually smoking, vaping and cooking with pot these days — and their findings might surprise you.
A wide majority of legal weed users are men — they make up just under 70% of sales. Men tend to buy more "flower" pot (that's your traditional buds, and the most popular version of the drug overall by a wide margin) while women are more likely than men to go for edibles, beverages and tinctures.
A typical shopper spends $33 per trip at the median, although about 8% drop $100 or more per visit. At the median, people spend $645 a year on pot. Both men and women go about 20 days between visits; the time is a little longer for women, but they tend to stock up more.
Headset found that pot users — the ones who use the legal stuff, anyway — are young, with more than half under the age of 40; just under one in five fall in the 25-to-29-year-old age bracket. But don't dismiss the original Woodstock Generation yet: People in their 40s tend to buy the highest number of items per trip, while people in their 70s have the highest per-trip spend.