MONEY job search

How Recruiters Are Using Social Media—and What It Means for You

man with glasses looking at social media
Chris Batson—Alamy

A recent survey confirms that most HR execs are looking at LinkedIn and Facebook. You should be, too, says career coach Caroline Ceniza-Levine.

The job market is improving.

Online recruiting platform Jobvite recently surveyed more than 1,800 HR professionals across industries, and found that a whopping 69% of recruiters expect hiring to become more competitive in the next 12 months.

So if you have put off your job search, now is the time to jump in. Employers anticipating competition will be more attentive to candidates and more aggressive with offers. As a job seeker, you will have more leverage.

The catch is that you have to find the job postings first—and that, the survey found, will require you to be on social media.

Here are three key insights from Jobvite’s survey and the implications for job seekers:

The Insight: 73% of employers plan to increase their spending on social media recruiting and referrals ranked a close second in where employers would put their recruiting dollars.

What It Means For You: If employers are spending on social and referrals, then job seekers need to be networking both online and offline. Look at the time and attention you place on finding jobs. How much of it is spent updating your social profile, staying active with your status and comments, and networking offline in live meetings and informational interviews?

These should comprise the vast majority of your job-search time.

Employers did not cite job postings in the top five of where they will increase their budget so job seekers should not prioritize this avenue.

The Insight: 94% of recruiters use LinkedIn, followed by Facebook at 66%. But 79% have hired candidates found on LinkedIn v. 26% for Facebook.

What It Means For You: If you are overwhelmed at the thought of staying active on social, take comfort in this statistic that shows you can put the lion’s share of your attention on LinkedIn and capture the lion’s share of employers’ efforts.

Make sure your profile is complete: photo, headline, summary, skills, detailed job history, and any additional items to showcase your expertise (e.g., video, publications). Join Groups so you can stay abreast of trends and more easily network.

Accurate, real-time salaries for thousands of careers.

Update your status so you can stay connected with your entire network on a regular basis.

Finally, make sure your LinkedIn profile is connected to an email you check regularly. As a recruiter, I use LinkedIn frequently and hear back from too many candidates several weeks after my initial message with an apologetic, “I never check my LinkedIn….”

Job seekers, you can set your LinkedIn updates to forward to your email of choice so there is no excuse not to read your updates and messages!

The Insight: 93% of recruiters will review a candidate’s social profile before making a decision and 55% of recruiters have reconsidered a candidate based on what they saw on social media.

What It Means For You: You absolutely need to stay on top of your digital footprint.

Google yourself to see what employers see. Set a Google Alert on your name so you check what is on the internet about you on a regular basis.

Additionally, staying active on social media—posting related to your industry or knowledge area on Twitter and keeping your profile active on LinkedIn—will help you populate the internet with positive information about you and help improve your brand.

Caroline Ceniza-Levine is co-founder of SixFigureStart® career coaching. She has worked with professionals from American Express, Condé Nast, Gilt, Goldman Sachs, Google, McKinsey, and other leading firms. She’s also a stand-up comic. This column appears weekly.

Read more from Caroline Ceniza-Levine:

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