OnlyFans hit rough waters in 2021 when it announced, and then walked back, a plan to ban the sexually explicit content the subscription-based social platform was increasingly known for. When Amrapali Gan took over as CEO that winter, she had a decision to make. For the company’s former chief marketing and communications officer, it was simple. “I’m very proud to embrace our adult-content creators, and also all of our other creators,” she told TIME in July. Under her leadership, OnlyFans launched a safety and transparency center, and the platform’s popularity has continued to boom.