Reinventing pizza delivery
Fast, reliable pizza delivery? Great. Pizza brought directly to your picnic site, beach blanket, or softball field? Genius. That’s exactly what Domino’s accomplished with its new Hotspots initiative this year, which lets customers get their pies at more than 150,000 designated outdoor locations that lack traditional street addresses. It’s the latest in a seemingly endless series of Domino’s innovations that embrace the smartphone-centric digital lifestyles of millennial pizza consumers. As the first pizza chain to launch an online tracker and voice ordering app, Domino’s ushered in a wave of delivery innovation. Customers can now order on Facebook Messenger, through an Alexa-enabled device or Google Assistant, or by simply tweeting a pizza emoji. Some campaigns can feel more like stunts, such as Paving for Pizza, a recent campaign that allowed customers to nominate their town for Domino’s to repair potholes. But the combination of fast, quality pizza and savvy marketing helped Domino’s overtake Pizza Hut last year to become the largest pizza company in the world. —Megan McCluskey