--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: Felix Kjellberg (a.k.a. PewDiePie) by Trey Parker: TIME 100 image: https://static.time.com/v3/assets/bltea6093859af6183b/bltae678abc9c71c10c/69888fd6a988ca2ba86b77df/time-100-2016-pewdiepie-felix-arvind-ulf-kjellberg.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Apr 20, 2016 # Felix Kjellberg (a.k.a. PewDiePie) by Trey Parker  LONDON, ENGLAND - DECEMBER 16: PewDiePie attends the European Premiere of "Star Wars: The Force Awakens" at Leicester Square on December 16, 2015 in London, England. (Photo by Dave J Hogan/Dave J Hogan/Getty Images) LONDON, ENGLAND - DECEMBER 16: PewDiePie attends the European Premiere of "Star Wars: The Force Awakens" at Leicester Square on December 16, 2015 in London, England. (Photo by Dave J Hogan/Dave J Hogan/Getty Images)Dave J. Hogan—Getty Images The first time my stepson showed me a PewDiePie video, it made me feel old. Most of the screen was a video game—except a small box in the corner, which showed the 20-something guy playing it. Every few seconds, he’d make a joke or react to events with an exaggerated facial expression. I remember thinking, What the hell is this? But the more we saw, the more I understood why Felix Kjellberg, with some 43 million subscribers, is the most-watched person on YouTube. He’s charming and funny, and he knows how to edit himself. And he has turned passive gaming into active, enjoyable entertainment. I know it might seem weird, especially to those of us from an older generation, that people would spend so much time watching someone else play video games. (That was actually a plot thread in our PewDiePie _South Park_ episode.) But I choose to see it as the birth of a new art form. And I don’t think anyone should underestimate its most powerful artist. _Parker is a co-creator of_ South Park Felix Kjellberg (a.k.a. PewDiePie) by Trey Parker: TIME 100 ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/2016-time-100/4302406/felix-kjellberg-pewdiepie-2016-time-100/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/2016-time-100/4302406/felix-kjellberg-pewdiepie-2016-time-100/"},"headline":"Felix Kjellberg (a.k.a. PewDiePie)","datePublished":"2016-04-20T22:05:01.000Z","dateModified":"2026-03-02T23:14:00.855Z","description":"The pied piper of YouTube","url":"https://time.com/collections/2016-time-100/4302406/felix-kjellberg-pewdiepie-2016-time-100/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltae678abc9c71c10c/69888fd6a988ca2ba86b77df/time-100-2016-pewdiepie-felix-arvind-ulf-kjellberg.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltae678abc9c71c10c/69888fd6a988ca2ba86b77df/time-100-2016-pewdiepie-felix-arvind-ulf-kjellberg.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/2016-time-100/4302406/felix-kjellberg-pewdiepie-2016-time-100/","name":"Felix Kjellberg (a.k.a. PewDiePie)"}}]}] ```