Biggest Logo Changes: AirBNB and Olive Garden
Companies

Top 10 Biggest Logo Changes

  • Chapstick

    Left: Previous Chap Stick logo; Right: Updated logo as of May, 2014.
    Chapstick Left: Previous Chap Stick logo; Right: Updated logo as of May, 2014.

    Chapstick very quietly and very subtly changed the font of its logo this May. Did you notice the difference?

  • PayPal

    Left: Previous PayPal logo; Right: Updated logo as of May, 2014.
    Paypal Left: Previous PayPal logo; Right: Updated logo as of May, 2014.

    Itโ€™s also relatively easy to miss the digital payment companyโ€™s May logo change. While the idea and color scheme is the same, PayPal decided to fully color in its two Pโ€™s.

  • Equinox

    Left: Previous Equinox logo; Right: Updated logo as of June, 2014.
    Equinox Left: Previous Equinox logo; Right: Updated logo as of June, 2014.

    Equinoxโ€™s ads are meant to shock. But the luxury gymโ€™s new logo didnโ€™t create a ruckus when it debuted in June. Equinox did away with the eclipse logo in favor of a sleeker look. According to a press release, the company โ€œtook a premium approach to typography and a clean, uncluttered layout, making the design look more sophisticated and contemporary.โ€

  • Morton Salt

    Left: Previous Morton Salt logo; Right: Updated logo as of Jan. 2014.
    Morton Left: Previous Morton Salt logo; Right: Updated logo as of Jan. 2014.

    The iconic Morton Salt Girl has gone through a series of drastic changes since 1914. She has experimented with everything from new hairdos to new hemlines. For the first time since 1968, however, the salt company decided to have another go at her image by decreasing shadows and brightening her up a little.

  • Foursquare

    Left: Previous Foursquare; Right: Updated logo as of July, 2014.
    Foursquare Left: Previous Foursquare; Right: Updated logo as of July, 2014.

    In July, Foursquare unveiled a new logo that it hoped would send a strong message. โ€œWe designed it to be a mix of map pin and superhero emblem,โ€ the search and discovery app wrote on its blog. โ€œWeโ€™ve always thought of Foursquare as giving you superpowers to explore your city, and our new logo reflects that vision. Itโ€™s coming soon to a homescreen near you.โ€

  • Southwest Airlines

    Left: Previous Southwest logo; Right: Updated logo as of Sept. 2014.
    Southwest Left: Previous Southwest logo; Right: Updated logo as of Sept. 2014.

    Southwest Airlines decided to ditch the logoโ€™s plane in September. Now, the companyโ€™s name โ€” no longer written in upper case letters โ€” is punctuated with a cute blue, red, and yellow heart.

  • Olive Garden

    Left: Previous Olive Garden logo; Right: Updated logo as of March, 2014.
    Olive Garden Left: Previous Olive Garden logo; Right: Updated logo as of March, 2014.

    The Italian chain majorly simplified its logo in March. Unfortunately, breadsticks were not included in the new design.

  • Hersheyโ€™s

    Left: Previous Hershey's logo; Right: Updated Hershey logo as of Aug. 2014.
    The Hershey Company Left: Previous Hershey's logo; Right: Updated Hershey logo as of Aug. 2014.

    The candy company changed its 3-D logo โ€” complete with a realistic, silver Hersheyโ€™s Kisses brand chocolate โ€” for a flatter look in April.

  • Airbnb

    Left: Previous airbnb logo; Right: Updated logo as of July, 2014.
    Airbnb Left: Previous airbnb logo; Right: Updated logo as of July, 2014.

    Airbnb changed its logo in July. Some complained that the rental serviceโ€™s logo design โ€œBรฉloโ€ โ€” meant to represent โ€œthe universal symbol of belongingโ€ โ€” actually resembled sexual organs. โ€œWe werenโ€™t aware to be honest,โ€ founder Ben Wright told the BBC. โ€œIn the grand scheme of things, it doesnโ€™t really bother us too much what people are saying about it.โ€

  • Pizza Hut

    Left: Previous Pizza Hut logo; Right: Updated logo as of Nov. 2014.
    Pizza Hut Left: Previous Pizza Hut logo; Right: Updated logo as of Nov. 2014.

    During Pizza Hutโ€™s November rebranding, the chain didnโ€™t just add salted pretzel, toasted cheddar, curry and fiery red pepper crusts to its menu. Pizza Hut also adopted a new logo. The new look does away with black letters and contains the company name in a pizza-shaped red circle.

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