| | Anita Kunz | | The May 4, 1998, cover of TIME | | | |
“Besides its phony name, funny shape and unappetizing color, what's not to like about Viagra, the new pill that conquers impotence? Could there be a product more tailored to the easy-solution-loving, sexually insecure American psyche than this one? The drug, manufactured by Pfizer, went on sale three weeks ago…Already, a kind of Viagra connoisseurship is beginning to take hold. ‘The hundreds are absolutely incredible,’ says a very satisfied user, referring to the drug's 100-mg maximum-strength dosage, and the effect lasts through the following morning.’ What else can one say but Vrooom! Cheap gas, strong economy, erection pills--what a country! What a time to be alive!”
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