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This Privacy Policy was last updated on January 30, 2023.

Table of Contents

  1. The Information We Collect
  2. How We Use the Information We Collect
  3. Disclosure of Information.
  4. Third Party Websites
  5. Your Privacy Rights: Notice to California Customers
  6. Disclosures to Residents of Colorado, Connecticut, Virginia, and Utah
  7. Special Information for Nevada Residents
  8. Your Opt-Out Choices
  9. Security of Personal Information.
  10. Retention of Personal Information.
  11. Special Note for Parents
  12. Changes to this Privacy Policy.
  13. How to Contact Us

Your privacy is important to us. This Privacy Policy describes how TIME USA, LLC and its affiliates (“Time,” “we,” or “our”) collect, use, and disclose information when you interact with Time, including via our website ( https://time.com/ ), mobile apps, email newsletters, online subscriptions, other product offerings, and any other services that display this Privacy Policy (collectively referred to as the “Services”). This Privacy Policy also applies to any offline data collection, such as the contact information you provide to create or update your print subscriptions.

In this Policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual.

Individuals from different countries or jurisdictions may have different rights with respect to their personal information. In particular, the European Union Privacy Policy applies to individuals in the European Union, United Kingdom, Switzerland, Norway, Lichtenstein, Iceland, Australia, and New Zealand in lieu of this Privacy Policy. We reserve the ability to limit our response to any request to exercise your rights based on the law that is applicable to you.

1. The Information We Collect

Through the Services, you can, among other activities, order publications and products, including print and digital subscriptions and newsletters; sign up for events; engage in various activities including entering contests or sweepstakes, voting in polls or otherwise expressing an opinion or participate in one of our online forums or communities.

Some of the information we request from you is required in order for you to use our Services. If you do not wish to provide such information to us, you are not obligated to, but as a result you may not be able to use the particular Service. However, some of the information we request from you is optional. This means that you can elect not to provide it to us and you will still be able to use the Service. If not all the information we request on a form is required, we may identify the required information to you such as by displaying an asterisk (*) next to the field where we request the required information.

Information you give us about yourself or others: You give information to us directly when, for example, you register for a subscription or newsletter, purchase a product from us, disclose information in response to a survey, apply for a job, or contact our customer service department.

Through some features of the Services and through certain promotions, you can submit information about other people. For example, you might submit a person's name, mailing and/or e-mail address to send a gift or electronic greeting card. The types of personal information that may be collected about other people at these pages include: recipient's name, address, e-mail address and telephone number. Please ensure that you notify the person whose information you are providing to us.

Please remember that any information you disclose in any public forum or community areas becomes public information and is immediately accessible to other users, so it is important for you to carefully consider what, if any, information you reveal in these areas.

Information we collect automatically: When you interact with our Services, we (and our partners, advertisers, advertising networks and other third party service providers) automatically collect certain information. For example, we collect information about the webpages you view and how you move through our Services, how you reached our Services, how you interact with our social media pages, and how you interact with our email communications.

We (and our partners, advertisers, advertising networks and other third party service providers) use cookies and other tracking technologies to obtain information automatically. Cookies are small text files that are placed in your computer or device to store your preferences. Other information you provide to us may be linked to the data stored in the cookie. A cookie assigns a unique numerical identifier to your Web browser or device, and may enable us to recognize you as the same user who has used our Services, and relate your use of the Services to other information about you. Please see our Cookies Policy, which explains our use of cookies and similar technologies in connection with our Services and lists partners and other third parties who collect information from you automatically on our Services.

Information from other sources: We obtain information from third party sources, which may include:

The following is a listing of the personal information we collect.

2. How We Use the Information We Collect

We may use and/or disclose the information we collect for the following purposes:

Provide the Services:

Communicate with You:

Make Improvements to Our Products and Services:

Provide Recommendations and Deliver Relevant Advertising:

Investigate Theft or Other Illegal Activities and Ensure a Secure Online Environment:

We and our partners use cookies, tags, pixels, web beacons, or other means of collecting information automatically from you. Please see our Cookies Policy for more information.

3. Disclosure of Information

Publicly: If you choose to submit content (e.g., a “letter to the editor” or an online review), we may publish your name, screen name and other information you have provided to us, which will be public.

Affiliates: We may transfer information to other Time offices for internal management and administrative purposes or where necessary for the performance or conclusion of our contractual obligations to you or for your benefit. We may combine information from the Services together and with other information we obtain from our business records. Additionally, information collected about you from a particular browser or device may be linked to information collected from another computer or device that we believe relates to you.

Sale or Merger of Business: We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Policy.

Service Providers: We may disclose personal information to our service providers, which are companies that process information on our behalf, without your consent to deliver the Service and conduct business activities. We require the service providers to treat the information we disclose to them, or that they collect on our behalf, as confidential and to use the information only for the purposes for which they have been engaged. The following is a list of categories of our service providers.

There are limited circumstances in which the service provider collects data directly from you when their privacy policies may also apply.

Third Parties: We may disclose personal information to third parties. The following is a list of categories of our third-party partners.

Authorities: We will disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.

4. Third Party Websites

Our Services provide links to third party websites or offerings where data privacy practices may be different to that of Time. The inclusion of any link does not imply our endorsement of any other company, its websites, or its products and/or services. These linked websites or offerings have separate and independent privacy policies, which we recommend you read carefully. We have no control over such websites or offerings and therefore have no responsibility or liability for the manner in which the organizations that operate such linked websites or offerings may collect, use, disclose, or otherwise treat your personal information.

5. Your Privacy Rights: Notice to California Customers

California Shine the Light: California’s “Shine the Light” law, Civil Code Section 1798.83, requires businesses that disclose personal information to third parties for those third parties’ direct marketing purposes to give California customers the ability to opt-out of such disclosure. California Residents may exercise their opt-out right by going to our California Do Not Sell Page.

California Privacy Rights Act (“CPRA”):

The California Privacy Rights Act (“CPRA”) grants residents of California certain rights with respect to their personal information and requires us to provide such individuals with certain information, as described in this Section.

Your Rights:

You can also make a CPRA access, deletion or “do not sell” request by calling the following toll-free number: +1 (888) 914-9661 PIN 430210.

6. Disclosures to Residents of Colorado, Connecticut, Virginia, and Utah

The disclosures in this section apply solely to individual residents of the States of Colorado, Connecticut, Virginia, and Utah. Privacy laws in these states give residents certain rights with respect to their personal data, when they take effect over the course of 2023. Those rights include:

To submit a request to exercise your access, deletion, or correction privacy rights, please email us at privacy@time.com with the subject line “Privacy Rights Request” and let us know in which state you live. Please see Section 8 for a description of how to exercise your right to opt-out of targeted advertising or sales.

Residents of Colorado, Connecticut, and Virginia may appeal a refusal to take action on a request by contacting us by email at privacy@time.com.

7. Special Information for Nevada Residents

Residents of the State of Nevada have the right to opt out of the sale of certain pieces of their information to other companies who will sell or license their information to others. We disclose contact information to third parties that may want to market products or services to you. To opt-out of such sales, please email us at privacy@time.com.

8. Your Opt-Out Choices

Verification Procedures: We must verify your identity for everyone’s protection. To do so, we may require you to provide us with verification information prior to accessing any records containing personal information about you. We do this by:

If you are a California resident, you may authorize another individual or a business registered with the California Secretary of State, called an authorized agent, to make requests on your behalf. If we receive a request from an authorized agent, we require that the authorized agent verify its identity with us, that you verify your identity with us, and that you provide us with proof that you authorized the authorized agent in writing to make the request.

We will use the information you provide for verification only for the purpose of verification. We may have a reason under the law why we do not have to respond to your request, or respond to it in a more limited way than you anticipated. If we do, we will explain that to you in our response.

Your Account and Payment Information: If you are a print subscriber, please visit the account page to update your contact information and payment method.

Marketing and Other Communications:

Opt-out of “sale”: If you are a California resident, you have the right to opt out of our “sale” of personal information to third parties. Please see “ Your Privacy Rights: Notice to California Customers ” above for a description of your rights and information on how to opt out.

Cookie Management, Analytics, Personalized Advertising, and Do Not Track:

When you make an opt-out choice, it does not necessarily mean that you will stop receiving ads altogether, but you will no longer receive personalized ads.

If you delete your cookies, you may also delete your opt-out preferences.

To opt out of “sales” or “sharing” of personal information you can toggle your cookies off in the cookie preference center or enable Global Privacy Control (“GPC”) on your browser. To learn more about GPC, please visit http://globalprivacycontrol.org.

9. Security of Personal Information

We have put in place administrative, technical, and physical safeguards to help prevent unauthorized access, maintain data security and correctly use the information we collect. No system can be completely secure, however, and we do not guarantee that unauthorized disclosures and access will not happen.

10. Retention of Personal Information

We will retain your personal information while you have an account with us and thereafter for as long as we have a legitimate need to retain it. Thereafter, we will either delete your personal information or de-identify it so that it is anonymous and not attributed to your identity.

11. Special Note for Parents

The site you are visiting is one of the Time general audience sites and is not intended for use by children. If you are under the age of 16 please do not submit any personal information through this site.

12. Changes to this Privacy Policy

This Privacy Policy may be updated periodically to reflect changes to our information practices. The revised Privacy Policy will be posted on this website with the date of the last modification, and we will notify of the changes if required by the applicable law. We will treat your information in accordance with the privacy policy in place at the time of collection of such information, or as you otherwise indicate your preferences. We encourage you to check whenever you use our Services to see if the policy has been updated.

13. How to Contact Us

If you have any questions or concerns about this Privacy Policy, our data practices, or our compliance with applicable law please contact us by writing to us at privacy@time.com, or at:

Attention: Privacy Officer
3 Bryant Park
New York, NY 10036

Toll-free: 800-843-8463

Toll-free number for CPRA requests: +1 (888) 914-9661 PIN 430210.

If you are a print subscriber located in the U.S. and have questions about your subscription, please contact us by writing to us at customerservice@time.com or at:

PO BOX 37263
Boone, IA 50037-0263
Toll-free: 800-843-8463

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