INNOVATION
STARTS
HERE
PAID CONTENT FROM
By polling hundreds of America's business leaders, we set out to discover how the best ideas are born and how their sparks fuel innovation.
THE JOURNEY
BEGINS
From spark to flame, the life cycle of an idea spans birth, growth, execution and analysis. Each phase is vital to a company’s success.
THE BIRTH
OF AN IDEA
What conditions are necessary for the spark of innovation to catch? How, as a leader, do you create these conditions? This is the first step.
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HOW
THE IDEA
GROWS
To create space within organizations for innovation to thrive, to invest in the refinement of an idea—these are the challenges of the growth phase.
THE IDEA
SPRINGS
TO LIFE
Even the most innovative ideas can founder if the execution is botched. This is the crucial step, turning the innovation from the abstract into a reality.
From the Editors of TIME

AMERICAN GENIUS

SO, DID IT
WORK?
As any successful leader knows, the utility of an idea doesn’t end after it’s over. Both success and failure offer ample learning opportunities.
Results from the Poll
HOW DO YOU GENERATE AN IDEA?
0%
Allowing Opportunities to Take Risk
0%
Eliminating Constraints
0%
Business Leaders think innovation is important.
1 in 3
say sustainable energy, digitalization, and intelligent infrastructure are high priorities.
THE TOP TWO DRIVERS OF INNOVATION ARE
0%
Technology Trends
0%
Customer Needs
THE BEST IDEAS COME FROM
0%
Expect to Continue Digitalization Efforts Within Their Organization
0%
Say SMART MOBILITY Solutions are Important
0%
Say SMART BUILDINGS Technology is Important
0%
Say it is Important to Implement SMART CITIES in the World
0%
Intelligent infrastructure Fuels Further Innovation
2 in 3
say their organization is the most innovative it's ever been
0%
Say the Best Days are Ahead

This feature was produced in collaboration between STITCH Creative and Siemens. The TIME editorial staff was not involved with the creation or production of this content.

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