--- title: Zip Code Film | TIME description: Zip Code Film canonical: https://time.com/video/zcmZ9Nih/ og:title: Zip Code Film og:description: Zip Code Film og:url: https://time.com/video/zcmZ9Nih/ og:image: https://cdn.jwplayer.com/v2/media/zcmZ9Nih/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Zip Code Film twitter:description: Zip Code Film twitter:image: https://cdn.jwplayer.com/v2/media/zcmZ9Nih/poster.jpg?width=720 --- # Zip Code Film > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Zip Code Film [Watch (HLS stream): Zip Code Film](https://cdn.jwplayer.com/manifests/zcmZ9Nih.m3u8) (14:24)  _Published 2013-06-27. Zip Code Film_ --- Jul 27, 2023 3:37 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Coding Bootcamps in the U.S.](/video/vH3j4I9B/) ### Coding Bootcamps in the U.S. [Cracking The Girl Code](/video/IUeOpvkH/) ### Cracking The Girl Code ['Source Code' Movie Trailer](/video/G9YpGrjo/) ### 'Source Code' Movie Trailer --- ## Transcript [ SOUND ] [ MUSIC ] [ NOISE ] [ MUSIC ] It wasn't so long ago that communication was a simple act. [ NOISE ] But the range of the human voice is limited, so man's ingenuity found ways to bridge distance. [ SOUND ] Key in that in writing [ SOUND ]. And typographical errors [ SOUND ]. To carry messages across vast distances, man developed roads, highways, turn lights. [ MUSIC ] Bunions. Callluses. And a rare assortment of aching limbs. [ NOISE ] [ MUSIC ] Yes, up until recently communication remained a simple act. What matter if it took 2 weeks to go from New York to Atlanta, over a month to St. Louis. [ MUSIC ] If the letter from uncle Ben arrived a day or so letter, no body fussed. The times were tuned to wagon wheels, foot paths, and the path of wind against sail. Distance was measured by weeks and months. Everything was a far time off. [ MUSIC ] Then slowly, the country got up steam. Commerce shook off it's sea anchor and headed westward all the wit of the continent. There was a new idea, speed. Everything was coming up to date in the Kansas cities and the portlands. [ SOUND ] [ MUSIC ] Communications became the most vital aspect of our economy. The post office became the prime artery of congress. For a time, the department was perfectly able to keep up. If the mail piled high, put on another piece of equipment. And if that didn't do the trick add a few more clerks or a flock of carriers but by World War 1 the post office buried more advertising in a week then all the newspapers and magazines could carry in a year. It was the country's bill collector. Check deliverer, errand runner, the volume of mail delivered leaked to 20 billion. By 1948 it had doubled, 40 billion. This year, doubled again, nearly 80 billion pieces of mail. Litterally, the post office stands to be swamped. Overwhelmed, drowned in a sea of mail. Where do we go from here? Patchwork, piecemeal solutions based upon obsolete transportation routes will no work. The answer has to be as new as the challenge is new, and the post office has the only logical answer Zip code. Mail distribution, via the straight line. Always the shortest distance between two distant points. Zip code. Five trailblazing numbers like this one, launch every piece of mail, with space age speed and precision. [ MUSIC ] [ MUSIC ] [ MUSIC ] [ MUSIC ] [ MUSIC ] [ MUSIC ] [ NOISE ] Yes. Zip code is a better deal. Moving the mail in one straight line, straight as an arrow. And on Valentines Day, it could be cupid's arrow. The time: before zip codes. A boy, a girl, a valentine. [ MUSIC ] [ UNKNOWN ] [ MUSIC ] [ MUSIC ] And now another valentine. Carefully zip coded. [ SOUND ] Here and. [ SOUND ] Here. A different girl. Still far away by Frisco Bay. But the same boy a little older, and a little wiser [ MUSIC ] And those zip code numbers will help clear up two of the major problems that give the post office department fits. Scene, the dead letter office. Now you see what we mean its the writing that is no good this letter might as well be carved out of wood. And if you think his hand writing is only hard on your eyes. Just try this problem on or size. I got a letter here for somebody from Springfield, Springfield? [ MUSIC ] Zip code is bringing the mail explosion under control. It is as up to date as the computer, as timely as the fantastic zip code scanner, electronically reading zip codes and sorting the mail. It is a success. But to make Zip Code work, you must use it. Remember, only you can put zip in your postal system. To get any Zip Code numbers you may need, including your own, just call your local post office. [ MUSIC ] [ MUSIC ] ```json {"@context":"https://schema.org","@type":"VideoObject","name":"Zip Code Film","description":"Zip Code Film","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/zcmZ9Nih/poster.jpg?width=720","uploadDate":"2013-06-27T20:18:34.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/zcmZ9Nih.m3u8","embedUrl":"https://time.com/video/zcmZ9Nih/","duration":"PT14M24S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/video/zcmZ9Nih/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}} ```