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# Facebook Rides Mobile, Video Waves To A Huge Quarter

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<!-- video src="https://cdn.jwplayer.com/manifests/yTomcrDI.m3u8" -->
## Video: Facebook Rides Mobile, Video Waves To A Huge Quarter

[Watch (HLS stream): Facebook Rides Mobile, Video Waves To A Huge Quarter](https://cdn.jwplayer.com/manifests/yTomcrDI.m3u8) (1:15)

![Facebook Rides Mobile, Video Waves To A Huge Quarter](https://cdn.jwplayer.com/v2/media/yTomcrDI/poster.jpg?width=720)

_Published 2015-01-29. Mobile advertising now accounts for almost three quarters of Facebook’s total ad revenue._


---

Jul 27, 2023 5:50 PM UTC

---

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### Facebook’s Earnings Reports – What To Look For

---


## Transcript

Facebook quarterly earnings are in, and it appears the social network is getting mobile advertising down to a very profitable science. Revenue was up 58 % from the previous year to $ 12 and a half billion, and almost three- quarters of that came from mobile. More than a third of Facebook users access it exclusively through mobile and they accounted for almost two and a half billion dollars in advertising sales. And Facebook is reporting video is now even bigger than photos across all it's properties. Tech Crunch notes it tripled it's video density this quarter to more than 3 billion videos posted each day.

Marketing Land expects a video focus is only going to help advertising in the future, which is fitting since that's where Facebook is sinking a lot of it's money. Re / Code points out, along with revenue and ad sales, Facebook's costs were also up 50 % on the quarter. It's expensive to grow a business. Look no further than the combined 21 billion dollars it spent on buying WhatsApp and Oculus last year. But all those projects, these new industries, are risky bets. That Facebook is making on the future. Not the near term future but the long term future. But for the present at least Facebook looks to have won Wall Street's favor.

Traders left it's stock mostly alone on the earnings news.

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