--- title: Luke's Lobster: From Trap to Table | TIME description: Luke's Lobster is all about simplicity, sustainability and a great Maine lobster roll. canonical: https://time.com/video/yEnXML9s/ og:title: Luke's Lobster: From Trap to Table og:description: Luke's Lobster is all about simplicity, sustainability and a great Maine lobster roll. og:url: https://time.com/video/yEnXML9s/ og:image: https://cdn.jwplayer.com/v2/media/yEnXML9s/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Luke's Lobster: From Trap to Table twitter:description: Luke's Lobster is all about simplicity, sustainability and a great Maine lobster roll. twitter:image: https://cdn.jwplayer.com/v2/media/yEnXML9s/poster.jpg?width=720 --- # Luke's Lobster: From Trap to Table > Sponsored content. Supplied in partnership with TIME. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Luke's Lobster: From Trap to Table [Watch (HLS stream): Luke's Lobster: From Trap to Table](https://cdn.jwplayer.com/manifests/yEnXML9s.m3u8) (2:43)  _Published 2015-06-25. Luke's Lobster is all about simplicity, sustainability and a great Maine lobster roll._ --- Jul 27, 2023 6:28 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [The Lobster Official Trailer - A24](/video/BEC0anjU/) ### The Lobster Official Trailer - A24 [The lobster - Trailer](/video/p6AreYah/) ### The lobster - Trailer [The lobster - Trailer](/video/uUukWmo5/) ### The lobster - Trailer --- ## Transcript [ MUSIC ]. Lee's Lobster is a fast, casual, super high quality restaurant group. We are truly a trap to table concept. This is a nice male hard shell. We bring in the harvest from the fisherman and then directly to our restaurants in Manhattan, Philly, DC, Chicago, and soon to be Boston. [ MUSIC ] My name's Luke Holden. I'm 31 years old, and I'm president and founder of Luke's Lobster. Before Luke's Lobster, I had a small stint in investment banking. I spent three years on Wall Street. One day I was sitting at my desk and I was jonesing for a lobster roll in Manhattan. Basically determine that nobody was doing it the way I was accustomed to growing up. That's what prompted me to open Lee's Lobster. [ MUSIC ]. I grew up in a small town on the coast of Maine. My father was fisherman turned dealer turned processor. At a very young age, I was exposed to both the harvesting side of a business [ INAUDIBLE ] The production processing side. And then, sales. The transition from investment banking to Maine lobstering was very much about reconnecting with the Maine industry. This is a salty little lobster that's just about ready to shed. My father and I co- invested in Luke's Lobster. We each put $ 15, 000 to fund it. And I had that from investment banking bonuses and savings and we started the first fluce officer. The first day we sold 500 sandwiches and had a line out the door the entire day. I remember my partner Ben calling just hours before we were scheduled to open and say, Luke, we don't have any trash cans. I said, how much are they. And he goes, I think they're like 75 bucks a piece. I said, no, there is not enough money to go spend 75 bucks on trash cans. So let's figure that out. There's all sorts of those types of decisions that we made in the beginning that cut 500 bucks out here, or 50 bucks here, so that we figured out exactly what we needed to do to get open and make sure that we didn't sacrifice the quality of the product. From a financial standpoint, this has been phenomenally successful. This year, 2015, sales will top 20 million dollars, and for the first five months of the year, through May, same- store sales are up over 14 %. We've been very, very fortunate Our goals are centered around continuing to source better and increase quality. And, so long as we can continue to adhere and define and share those core brand values, we'll continue to grow. [ MUSIC ] ```json {"@context":"https://schema.org","@type":"VideoObject","name":"Luke's Lobster: From Trap to Table","description":"Luke's Lobster is all about simplicity, sustainability and a great Maine lobster roll.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/yEnXML9s/poster.jpg?width=720","uploadDate":"2015-06-25T15:15:26.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/yEnXML9s.m3u8","embedUrl":"https://time.com/video/yEnXML9s/","duration":"PT2M43S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/video/yEnXML9s/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}} ```