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# Watch the Apple Products Launch in Less Than 2 Minutes

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Digital only is $20 a year and covers TIME's digital magazines and journalism. Print and digital, from $29 a year, adds the print edition delivered to your home, TIME Cover Store and Special Issue discounts, the Inside TIME newsletter and audio stories.

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TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers.

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<!-- video src="https://cdn.jwplayer.com/manifests/xwf7WaRQ.m3u8" -->
## Video: Watch the Apple Products Launch in Less Than 2 Minutes

[Watch (HLS stream): Watch the Apple Products Launch in Less Than 2 Minutes](https://cdn.jwplayer.com/manifests/xwf7WaRQ.m3u8) (1:47)

![Watch the Apple Products Launch in Less Than 2 Minutes](https://cdn.jwplayer.com/v2/media/xwf7WaRQ/poster.jpg?width=720)

_Published 2015-06-08. Apple Event in 2 Minutes_


---

Jul 27, 2023 6:23 PM UTC

---

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### Watch the WWDC 2016 Apple Keynote In Less Than Three Minutes

[Apple Watch Event In Under 2 Minutes](/video/b7He6KZp/)

### Apple Watch Event In Under 2 Minutes

---


## Transcript

Shared my vision for the number. [ LAUGH ] Who are these guys? The Tim Cook look alikes you asked for. Oh, right. We've got a jam packed morning for you. The team has been doing some amazing work this year. And I'm thrilled to be able to share it with you today. The new name for OS 10 is OS 10 El Capitan. For El Capitan we focused on two major areas Experience and performance. [ MUSIC ] We're now looking forward to IOS 9. Now when you swipe to the left of the home screen to get to search you see that Siri offers great suggestions. [ MUSIC ] Can we build a bigger and better ecosystem with the elegance and simplicity that only Apple can do?

One complete thought. Around music. Today we're announcing Apple Music. Connecting directly with an audience has never been more close and reachable than right now. For you recommends playlists and albums That we think you're going to love. Each one is worldwide. It is live. It is broadcasting 24 by 7, and it is coming from New York, LA, and London. This has been a jam- packed morning. I hope you've enjoyed it as much as we have.

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