--- title: House of Cards and the Rising Success of Netflix | TIME description: Netflix used to mail DVDs. Now it's primed for a big night at the Emmy's. canonical: https://time.com/video/xqXLOACS/ og:title: House of Cards and the Rising Success of Netflix og:description: Netflix used to mail DVDs. Now it's primed for a big night at the Emmy's. og:url: https://time.com/video/xqXLOACS/ og:image: https://cdn.jwplayer.com/v2/media/xqXLOACS/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: House of Cards and the Rising Success of Netflix twitter:description: Netflix used to mail DVDs. Now it's primed for a big night at the Emmy's. twitter:image: https://cdn.jwplayer.com/v2/media/xqXLOACS/poster.jpg?width=720 --- # House of Cards and the Rising Success of Netflix > Sponsored content. Supplied in partnership with TIME. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: House of Cards and the Rising Success of Netflix [Watch (HLS stream): House of Cards and the Rising Success of Netflix](https://cdn.jwplayer.com/manifests/xqXLOACS.m3u8) (2:43)  _Published 2013-09-22. Netflix used to mail DVDs. Now it's primed for a big night at the Emmy's._ --- Jul 27, 2023 3:47 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Netflix Pulls Kevin Spacey from "House of Cards"](/video/G7TxXHXO/) ### Netflix Pulls Kevin Spacey from "House of Cards" [Netflix Says ‘House Of Cards’ Dump Was Accident, Pulls Episodes](/video/94le9cqP/) ### Netflix Says ‘House Of Cards’ Dump Was Accident, Pulls Episodes [](/video/U6zey2Iq/) ![House of Cards - Season 3 - Official Trailer - Netflix \[HD\]](https://cdn.jwplayer.com/v2/media/U6zey2Iq/poster.jpg?width=720)00:45 ### House of Cards - Season 3 - Official Trailer - Netflix \[HD\] --- ## Transcript House of Cards. Kevin Spacey, House of Cards. Robin Wright, House of Cards. And with that, Netflix went from the new kid in school It's all about location, location, location to most likely to succeed. Netflix has made a loud and pricey statement that they've arrived. Betting $ 100 million dollars on a project with David Fincher and Kevin Spacey, and, and many others is a real signal to the community that they're serious about this. 14 Emmy nominations drove the point home. Nine for the series House of Cards alone. It's the first time, a series distributed via the internet, was nominated in the top categories. If you're a broadcast network, you have to be concerned. The numbers don't lie. The subscription based provider says, it gained 3 million new subscribers once it began airing the original series, House of Cards. And in an interview with a Hollywood reporter. Netflix CEO says because they've been so successful the network plans to double it's original programming in 2014. Yes, I said network. And now, so does Netflix. On Monday they made a small wording change to the company motto. They used to say, we are movies and TV shows. Now, it's we are a movie and TV series network. You wanna leave in a body bag? Think about it. Like another of their original series titles suggests, if orange is the new black could Netflix be the new HBO? I mean, it is completely different now. I find it really frustrating having to wake, wait a week for, to watch a show. And, I'm just so used to seeing things back to back when I wanna see them. Okay, certainly streaming program may not be taking over television, but it's creating a buzz. One that some critics say may not be sustainable. They're super, super smart. It's always hard to have competition, because you know, but in terms of are they doing anything that terribly different, or That remains to be seen. You know, there are as many problems with the Netflix model as there are just in terms of like keeping the cul, the cultural conversation going. That's why you saw this huge Emmy campaign. And seemingly it worked, at least for this year's television academy. You know, a lot of the characters, the, the landscape is so much broader now on television. That you know, you just you, you look for the corners. You look for the places that are not obvious. And I think they, that's really well represented this year. 14 Emmy nominations. A big coup for the company that simply used to mail you DVDs. [ SOUND ] Michelle Turner, CNN Hollywood. ```json {"@context":"https://schema.org","@type":"VideoObject","name":"House of Cards and the Rising Success of Netflix","description":"Netflix used to mail DVDs. 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