--- title: Facebook News Might Be A Risky Venture For Site's Partners | TIME description: Publishers get a sweet revenue deal sending stories through Instant Articles, as long as everyone's OK with Facebook controlling so much traffic. canonical: https://time.com/video/xpqa5xsg/ og:title: Facebook News Might Be A Risky Venture For Site's Partners og:description: Publishers get a sweet revenue deal sending stories through Instant Articles, as long as everyone's OK with Facebook controlling so much traffic. og:url: https://time.com/video/xpqa5xsg/ og:image: https://cdn.jwplayer.com/v2/media/xpqa5xsg/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Facebook News Might Be A Risky Venture For Site's Partners twitter:description: Publishers get a sweet revenue deal sending stories through Instant Articles, as long as everyone's OK with Facebook controlling so much traffic. twitter:image: https://cdn.jwplayer.com/v2/media/xpqa5xsg/poster.jpg?width=720 --- # Facebook News Might Be A Risky Venture For Site's Partners > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Facebook News Might Be A Risky Venture For Site's Partners [Watch (HLS stream): Facebook News Might Be A Risky Venture For Site's Partners](https://cdn.jwplayer.com/manifests/xpqa5xsg.m3u8) (1:54)  _Published 2015-05-13. Publishers get a sweet revenue deal sending stories through Instant Articles, as long as everyone's OK with Facebook controlling so much traffic._ --- Jul 27, 2023 6:15 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Facebook App Accused Of Asking For Too Much Of Your Info](/video/TvaCHyk5/) ### Facebook App Accused Of Asking For Too Much Of Your Info [Facebook Wants To Host News Content, Not Just Links](/video/8ORpNiue/) ### Facebook Wants To Host News Content, Not Just Links [Facebook To Launch LinkedIn & Google Drive Competitor Site](/video/ye0NJ42Z/) ### Facebook To Launch LinkedIn & Google Drive Competitor Site --- ## Transcript Facebook will start directly hosting news articles from select media organizations with a new program called Instant Articles. And, as the name suggests, Facebook put an emphasis on speed. Full articles, including autoplay video, can load as much as ten times faster than traditional news articles on Facebook. Partners include The New York Times, NBC, The Guardian, The Atlantic, National Geographic and the BBC. There's just one problem, per The Wall Street Journal, the move risks deepening the reliance on the social network for traffic. Consider headlines like these, the word gatekeeper is getting kicked around but, by some metrics It's already way too late to worry about that. As the Wall Street Journal reports, Facebook has twice the user engagement of other social networks, and it recently dethroned Google as king of traffic referrers. Some sites report the social network is responsible for 70 % of all their traffic. A Pew study released last month shows 78 % of news outlets now see more visits come from mobile devices Where Facebook gets most of its traffic, than from traditional computers. For independent publishers its kind of an existential question. Do you wanna go where your audience is and potentially be over- reliant on a source Such as Facebook for your audience. At Marketing Land, Danny Sullivan writes, the bigger concern to me is that having a giant like Facebook suck so much content effectively within its walled gardens gives license for that other giant, Google, to do the same. For now, though, it's a killer deal for publishers. They get 100 % of the revenue from ads embedded in their instant stories. And have an option to send any unsold ad inventory out through Facebook's own network for a 70 % cut. All they have to do, writes Re / code, is hope Facebook continues to use its enormous power to help, not hurt them. And that it doesn't change the rules someday. Instant Articles is live now for mobile users on iPhone. 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