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# GoDaddy Files for IPO Amid Shifting Ad Strategy

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<!-- video src="https://cdn.jwplayer.com/manifests/xQh1cV0z.m3u8" -->
## Video: GoDaddy Files for IPO Amid Shifting Ad Strategy

[Watch (HLS stream): GoDaddy Files for IPO Amid Shifting Ad Strategy](https://cdn.jwplayer.com/manifests/xQh1cV0z.m3u8) (1:46)

![GoDaddy Files for IPO Amid Shifting Ad Strategy](https://cdn.jwplayer.com/v2/media/xQh1cV0z/poster.jpg?width=720)

_Published 2014-06-10. The world’s largest domain provider is going public. While GoDaddy will try to raise $100 million for an IPO that’s expected to be worth much more eventually, the company’s CEO says GoDaddy still has a perception issue because of racy advertisements._


---

Jul 27, 2023 4:48 PM UTC

---

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### Journey Home - GoDaddy

---


## Transcript

The world's largest domain provider, GoDaddy, is going public. The Arizona- based company will try to raise around $ 100 million in its initial public offering. It's been reported that number is just a place holder for a presumably much higher value. Expect those details to come out closer to the IPO. The filing shows that since its founding in 1997, the Internet domain name provider has accumulated 57 million domains and 12. 1 million customers who each pay an average of $ 125 annually. It's also raised capital and eyebrows with racy advertising campaigns that even its new CEO, Blake Irving called a big gap between what the ads say and what the company is.

Then in 2013, GoDaddy shifted its strategy, encouraging entrepreneurs to start their own businesses by getting a website first. 2014 Super Bowl commercial featured the departure from ads with race car driver Danica Patrick, and instead told the story of a GoDaddy customer. Quitting her job to open her own company. With a new public image and new leadership, the company's IPO might have more traction than in 2006, when former CEO Bob Parsons first tried to take the company public. Parsons pulled the IPO because he thought the SEC's quiet period regulations weren't in line with his outspoken company.

Parsons moved out of his role as CEO in 2011 after investors purchased GoDaddy for two and a quarter billion dollars. However, he didn't take with him the $ 200 million in annual losses the company incurred over the past few years. Last July, Irving told Bloomberg, he hopes to steer the company to $ 5 billion in revenue in the next two or three years. Thanks for watching. I'm Cliff Judy.

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