--- title: Juul to Pay $462 Million to Six States Over Marketing to Kids | TIME description: Juul Labs Inc. agreed to pay $462 million to six states and the District of Columbia to resolve lawsuits and investigations into the e-cigarette manufacturer’s marketing of addictive vaping products to children. canonical: https://time.com/video/wkvAV14Z/ og:title: Juul to Pay $462 Million to Six States Over Marketing to Kids og:description: Juul Labs Inc. agreed to pay $462 million to six states and the District of Columbia to resolve lawsuits and investigations into the e-cigarette manufacturer’s marketing of addictive vaping products to children. og:url: https://time.com/video/wkvAV14Z/ og:image: https://cdn.jwplayer.com/v2/media/wkvAV14Z/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Juul to Pay $462 Million to Six States Over Marketing to Kids twitter:description: Juul Labs Inc. agreed to pay $462 million to six states and the District of Columbia to resolve lawsuits and investigations into the e-cigarette manufacturer’s marketing of addictive vaping products to children. twitter:image: https://cdn.jwplayer.com/v2/media/wkvAV14Z/poster.jpg?width=720 --- * U.S. # Juul to Pay $462 Million to Six States Over Marketing to Kids > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Juul to Pay $462 Million to Six States Over Marketing to Kids [Watch (HLS stream): Juul to Pay $462 Million to Six States Over Marketing to Kids](https://cdn.jwplayer.com/manifests/wkvAV14Z.m3u8) (2:40)  _Published 2023-04-12. Juul Labs Inc. agreed to pay $462 million to six states and the District of Columbia to resolve lawsuits and investigations into the e-cigarette manufacturer’s marketing of addictive vaping products to children._ --- Oct 12, 2023 9:20 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [The New American Addiction](/video/uWfyRNnQ/) ### The New American Addiction [Michigan Just Became the First State to Ban Flavored E-Cigarettes in an Effort to Keep Kids 'Safe'](/video/XdFIMCS6/) ### Michigan Just Became the First State to Ban Flavored E-Cigarettes in an Effort to Keep Kids 'Safe' [Juul Executive Tells Lawmakers Electronic Cigarettes Were Never Intended for Teens](/video/vTFsoFqA/) ### Juul Executive Tells Lawmakers Electronic Cigarettes Were Never Intended for Teens --- ## Transcript Today we are announcing a historic. 462 million-dollar settlement with stick Six States and the District of Columbia with Jewel. For causing a nationwide. You vaping epidemic. Those states are New York California, Illinois, Massachusetts. New Mexico Colorado and the District of Columbia New York alone will receive 112 million dollars. This is the largest multi-state, settlement, with Jewel and includes the most stringent restrictions on the company's marketing and sales to protect and to prevent miners from vaping. The e-cigarette. Company falsely lead consumers to believe that it's Vapes were safer than cigarettes and contained less nicotine. However, just one pod of juul contains as much nicotine as a whole pack of cigarettes. Jewel, Target youth by glamorizing vaping with colorful ads featuring young models and flashing parties in New York City. And the Hamptons, while downplaying, the harmful effects of vaping with the message to e-cigarettes and vaping manufacturers. See if you set your sights on our children, we will set our sights on you. We won't stand by and let e-cigarette companies put their profits over the health and well-being of our children. With this agreement, California will receive a hundred 75.8 million dollars for e-cigarette, research education and enforcement, the big estate settlement yet reached withdraw funding. That'll help our state heal from harm done and prevent more young people from starting down a path of addiction that can take a lifetime to end. You'll not only didn't care it actively try to hide. Its true from consumers, it lied about his efforts to combat you smoking and to stop my nose from buying a spot. Today, jewel is finally being held accountable for its actions. As a result of our joint efforts hundreds of millions of dollars. Will now go directly toward mitigating, the public health damage caused by Jules practices, 15.2 million dollars to the residents of the District of Columbia in Massachusetts. With a portion of, that money is finding vaping addiction services, including Outreach, education and treatment. It also includes restrictions on use marketing and sales and prohibitions on sponsorships and free. Giveaways, unannounced, compliance checks, and a robust document depository. 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