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title: Budweiser Ad Mocking Craft Beers Sparks Backlash | TIME
description: The ‘macro beer’ maker offended some with the it’s ‘brewed the hard way’ commercial on Super Bowl Sunday. Craft beer makers decided to respond with their own spoofs of the commercial.
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# Budweiser Ad Mocking Craft Beers Sparks Backlash

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<!-- video src="https://cdn.jwplayer.com/manifests/wRSNROXk.m3u8" -->
## Video: Budweiser Ad Mocking Craft Beers Sparks Backlash

[Watch (HLS stream): Budweiser Ad Mocking Craft Beers Sparks Backlash](https://cdn.jwplayer.com/manifests/wRSNROXk.m3u8) (1:30)

![Budweiser Ad Mocking Craft Beers Sparks Backlash](https://cdn.jwplayer.com/v2/media/wRSNROXk/poster.jpg?width=720)

_Published 2015-02-09. The ‘macro beer’ maker offended some with the it’s ‘brewed the hard way’ commercial on Super Bowl Sunday. Craft beer makers decided to respond with their own spoofs of the commercial._


---

Jul 27, 2023 5:52 PM UTC

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## Transcript

You likely remember this Budweiser ad during the Superbowl But, did you catch this one? [ MUSIC ] That's also one Budweiser ran during the big game and craft beer makers are none too happy about it. In the commercial, you see text saying macro beer. Brewed the hard way and let them sip their pumpkin peach ale. The Ad calling out craft beer drinkers and makers was by and large declared a misfire for the brewing giant. It also came off as a bit odd, since Budweiser itself owns a handful of craft beer companies, most recently buying up Seattle based Elysian brewing, a craft beer- [ MUSIC ] Maker.

One of the beers in the [ UNKNOWN ] portfolio is a Pumpkin Peach Ale. So those meetings will now be awkward. Craft beer makers have responded with their own spoofs of the commercial detailing how their beer is better and some. Some spoofs just outright took shots right back at Budweiser. Fortune points out Budweiser has lost a bit of footing to craft beer recently. Budweiser shipped 16 million barrels in 2013, while craft beer companies. Collectively shipped 16. 1 million barrels. MillerCoors, one of Anheiser- Busch and Bud's biggest competitors, even chimed in with this tweet and picture reading, " We believe each and every style of beer is worth fussing over.

All brewing is a craft. And when it's done right it should be respected ." After the ad Budweiser tried to clarify they're not. Anti- craft, there just pro Budweiser. Maybe cute puppies are the way to go and stay.

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